Digital Marketing Executive

Job Title: Digital Marketing Executive

Function: Marketing

Reports to: Chief Marketing Officer

Location: Mumbai

Exp: 4+ years

Company Description:

Cedar is a Forbes ranked global management consulting firm whose heritage includes being part of the founded by the creators of the Balanced Scorecard. Since 1985, Cedar's teams have been assisting clients in areas of strategy, process, strategic human capital, and technology, with a strong focus on the financial services sector www.cedar-consulting.com will tell you more.

Cedar's group unit, IBS Intelligence (www.ibsintelligence.com), based in the UK has been the definitive source for research, news-analysis and advisory specialized in Financial Technology markets, for over 30 years. 

Cedar Hill Capital (www.cedarhill.vc) is an independent $20mn FinTech venture capital fund with a sharp lens on B2B FinTech and Financial Services-infrastructure companies. The Cedar FinTech Innovation Lab in Dubai and Mumbai brings banks & technology companies together with an opportunity to access the relevant Middle East and India market opportunity.

Role Summary : We are looking for a hands-on Digital Marketing Executive to manage and grow the digital presence of Cedar Group brands across websites, social media, email, SEO, digital campaigns, and other online channels. This role requires an individual contributor who can create content, manage digital platforms, execute campaigns, perform basic design tasks, and leverage AI tools to improve marketing effectiveness

Role Description, Competencies, & Qualifications

• Manage and execute marketing activities across websites, social media, email marketing, SEO, digital advertising, and other digital channels.
• Create and publish content including social media posts, blogs, website pages, newsletters, presentations, and marketing collateral.
• Design and edit basic creatives, banners, infographics, and campaign assets using Canva, Figma, and similar tools.
• Manage website updates, landing pages, SEO optimization, and content publishing.
• Schedule, monitor, and optimize content across LinkedIn, X, Facebook, Instagram, YouTube, and other relevant platforms.
• Track and report on website, SEO, campaign, and social media performance using analytics tools.
• Conduct social listening, community management, and audience engagement activities.
• Support paid campaigns across Google, LinkedIn, and other digital platforms.
• Leverage AI tools for content creation, research, campaign execution, design support, and productivity enhancement.
• Collaborate with internal teams to ensure consistent branding and messaging across all digital channels.
• Stay updated on digital marketing trends, tools, AI developments, and best practices.
• Bachelor's degree in Marketing, Communications, Business, or a related field; equivalent professional experience is also valued.
• Familiarity with financial services or FinTech sectors is an advantage, along with interest in consulting and research-driven environments.
• Comfort working independently in a fast-paced, data-informed setting, with strong organizational skills and attention to detail.