Location: Mira Road, Mumbai
Experience: 1–4 Years
Employment Type: Full-time
Job Summar
yWe are looking for a creative and result-oriented Digital Marketing Executive with experience in political campaigns and digital communications. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing initiatives to strengthen the online presence of political leaders, campaigns, and organizations. The role requires expertise in content creation, social media marketing, audience engagement, paid campaigns, and online reputation management
.
Key Responsibiliti
esDigital Marketing Strategy & Executi
- onDevelop and execute digital marketing strategies aligned with campaign objective
- s.Plan and manage integrated digital campaigns across social media, search engines, websites, email, and messaging platform
- s.Monitor campaign performance and optimize strategies to maximize reach and engagemen
t.Social Media Manageme
- ntManage and grow social media platforms including Facebook, Instagram, X (Twitter), YouTube, LinkedIn, and WhatsApp Channel
- s.Create content calendars and ensure timely publishing of post
- s.Engage with followers and build an active online communit
y.Content Creation & Copywriti
- ngCreate compelling content including captions, blogs, speeches, press releases, videos, reels, and campaign creative
- s.Coordinate with designers and videographers to produce high-quality digital conten
- t.Ensure messaging is consistent with campaign objectives and brand guideline
s.Paid Digital Campaig
- nsPlan, execute, and optimize paid advertising campaigns on Meta, Google, YouTube, and other digital platform
- s.Manage campaign budgets and improve ROI through continuous optimizatio
- n.Track key metrics such as reach, engagement, conversions, and cost per resul
t.Audience Growth & Engageme
- ntDevelop strategies to increase followers, engagement, and supporter participatio
- n.Monitor audience insights and implement initiatives to improve digital outreac
- h.Build strong engagement through interactive campaigns and community managemen
t.Online Reputation & Crisis Manageme
- ntMonitor online conversations and public sentimen
- t.Respond promptly to comments, messages, and emerging issue
- s.Coordinate with stakeholders to manage crisis communication effectivel
y.Analytics & Reporti
- ngTrack digital marketing performance using Google Analytics, Meta Business Suite, and other reporting tool
- s.Prepare regular reports with actionable insights and recommendation
- s.Analyze campaign effectiveness and suggest improvement
s.Team Collaborati
- onWork closely with campaign managers, content writers, graphic designers, videographers, and media team
- s.Coordinate with external agencies and vendors when require
d.Trend Monitoring & Innovati
- onStay updated with the latest digital marketing trends, political communication strategies, and platform algorithm change
- s.Recommend innovative ideas to improve campaign performance and audience engagemen
t.Trav
- elBe willing to travel occasionally for campaign events, rallies, video shoots, public meetings, and political activitie
s.
Requireme
- ntsBachelor's degree in Mass Media, Marketing, Communications, Journalism, or a related fie
- ld.3-7 years of experience in Digital Marketing and Social Media Management for political campaigns, political leaders, or political organizations is mandato
- ry.Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics, Canva, Adobe Creative Suite, and social media scheduling too
- ls.Strong understanding of SEO, SEM, email marketing, and digital campaign manageme
- nt.Experience in planning and executing paid social media campaig
- ns.Excellent content writing and copywriting skills in English and regional languages (preferre
- d).Strong analytical and problem-solving skills with the ability to interpret campaign performance metri
- cs.Excellent communication, coordination, and stakeholder management skil
- ls.Creative mindset with an eye for design, storytelling, and digital engageme
- nt.Ability to work in a fast-paced political campaign environment and meet tight deadlin
es.
