About us:
We are a fast-growing IT and Tech agency delivering innovative digital solutions to clients across diverse industries. We specialize in web and app development, UI/UX design, cloud services, and digital transformation. We're looking for a dynamic and driven Digital Marketing Executive to join our team and lead impactful marketing campaigns that drive results.
Responsibilities
- Develop, implement, and manage digital marketing campaigns across channels including SEO, SEM, social media, email, content, and performance marketing.
- Plan and execute strategies to increase online visibility, brand awareness, lead generation, and measurable conversions.
- Manage social media platforms such as LinkedIn, Instagram, and Twitter, including content scheduling and audience engagement.
- Conduct keyword research, competitor analysis, and implement SEO strategies using tools like SEMrush and Ahrefs.
- Optimize website content, meta tags, internal linking, and technical elements to improve search rankings on Google.
- Build high-quality backlinks and execute off-page SEO strategies to increase organic visibility and website authority.
- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and LinkedIn with focus on ROI, CPA, and ROAS.
- Monitor, analyze, and report campaign performance using tools like Google Analytics and Google Search Console.
- Conduct A/B testing for ads, landing pages, and creatives to improve campaign performance and conversion rates.
- Collaborate with content writers, designers, and developers to create engaging, conversion-focused marketing assets.
- Stay updated with the latest digital marketing trends, tools, and technologies.
- Manage team execution and coordinate with clients to ensure smooth project delivery, optimization, and reporting.
- Candidate preference: Mumbai-based candidates only.
Skills Required
- Digital & performance marketing expertise
- Google Ads, Meta Ads, LinkedIn Ads
- SEO, SEM & keyword research
- Google Analytics & Search Console
- Lead generation, ROI, CPA, ROAS
- A/B testing & campaign optimization
- Social media & content marketing
- Strong communication & presentation skills
- Team handling & coordination abilities
- Client management & stakeholder communication
