Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: Hyderabad

Type: Full-time

Industry: E-commerce / Fashion

About the Role:

We're seeking a data-savvy Digital Marketing Associate to manage performance marketing across Meta and Google. You'll work closely with product catalogs, real-time dashboards, and analytics to drive measurable results in a fast-paced e-commerce environment.

Key Responsibilities:

• Run and optimize paid campaigns across Meta Ads and Google Ads (Search, Shopping, Display, YouTube).
• Manage and troubleshoot Google Merchant Center feeds and Facebook Product Catalogs
• Build and maintain dashboards (Looker Studio, GA4, Meta Ads Manager) to track ROAS, CAC, AOV, funnel drop-offs
• Analyze campaign performance, customer journeys, and product-level insights to inform strategy
• Coordinate with Shopify team to ensure feed accuracy, landing page performance, and event tracking
• Create, maintain, and automate Excel/Google Sheets reports to track performance across ad sets, audiences, creatives, and geographies
• Ensure proper tagging, attribution (UTM parameters), and event setup (via GA4 and Meta Pixel)
• Collaborate with design and content teams to test and scale high-performing creatives

Requirements

• 1–3 years of experience in performance marketing for e-commerce
• Deep understanding of Excel formulas, pivot tables, VLOOKUPs, and automation for reporting
• Strong analytical mindset with the ability to derive insights from data
• Hands-on experience with Google Merchant Center, Meta Catalog, and Shopify
• Familiarity with Looker Studio, Google Analytics 4, Meta Ads Manager
• Proactive, detail-oriented, and self-driven