Company Description
Admission Backup Consultancy, established in 2009, specializes in guiding students and parents from India in securing admissions in schools and colleges both domestically and internationally. Based in Bangalore, the consultancy collaborates with over 100 partners in cities like Bangalore, Chennai, Mumbai, Pune, and Delhi, supported by more than 500 experienced admission consultants. The organization is a reputed leader in providing career guidance, college information, and direct admission support. Admission Backup offers personalized solutions to help students make informed educational decisions, ensuring a seamless college admission experience for higher education seekers.
Role Description
This is a full-time hybrid role for a Digital Marketing Executive located in Patna, India, with flexibility for some remote work. The successful candidate will be responsible for developing, implementing, and managing digital marketing strategies to promote the consultancy's services. Day-to-day tasks include managing social media accounts, creating and optimizing web content, analyzing web traffic data, and spearheading communication efforts aimed at engaging students and parents. Collaboration with internal teams to improve brand visibility and ensure alignment with organizational goals will also be a key aspect of this role.
Qualifications
- Proficiency in Marketing and Social Media Marketing techniques
- Strong expertise in Communication and Web Content Writing
- Familiarity with Web Analytics and data-driven decision-making
- Strong organizational skills and attention to detail
- Ability to strategize, track, and analyze marketing initiatives
- Bachelor's degree in Marketing, Business, Communications, or a relevant field
- Experience in the education consultancy or EdTech sectors is an added advantage
- Proficiency in using digital marketing tools and platforms, including SEO and social media tools
