Digital Marketing Executive

We are looking for a dynamic and tech-savvy Digital Marketing Executive to join our growing IT company. The ideal candidate will be responsible for creating and executing digital strategies to promote our software products, IT solutions, and services across various digital platforms, helping generate leads, boost brand visibility, and support overall business growth.

Key Responsibilities:

• Develop and implement effective digital marketing strategies.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram, LinkedIn, etc.).
• Plan and manage the company's social media platforms.
• Create engaging content for digital campaigns, emails, blogs, and social media.
• Conduct market research and analyze consumer behavior and competitor activities.
• Monitor and report on key performance indicators (KPIs) across digital platforms.
• Optimize website content for SEO and improved organic reach.
• Collaborate with the design and content team to ensure consistent branding.
• Manage email marketing campaigns and marketing automation tools.
• Stay up to date with digital marketing trends and potential new channels and strategies.

Required Skills & Qualifications:

• Required Skills & Qualifications:
• Bachelor's degree in Marketing, IT, Business, or related fields.
• 1-2years of experience in digital marketing, preferably in a tech.
• Strong understanding of SEO, SEM, content marketing, email marketing, and social media strategies for the tech industry.
• Proficient in Google Ads, LinkedIn Campaign Manager, Google Analytics, and marketing automation tools.
• Strong analytical skills and ability to derive insights from data.
• Excellent communication skills with a flair for writing and explaining complex IT concepts to a non-technical audience.

Preferred Qualifications:

• Experience marketing SaaS, enterprise software, or IT consulting services.
• Graduation.