Digital Marketing Executive

Company Description

1950 Origins is redefining how India experiences tea with a heritage rooted in craftsmanship spanning four generations. Our premium Assam and Darjeeling blends are crafted to foster moments of connection, warmth, and calm. We source from the top 2% of India's tea gardens, craft blends with meticulous testing, and ensure uncompromising quality with over 112 tests for purity and safety. We empower communities by providing fair wages, healthcare, and education support. Our eco-friendly, reusable tins are crafted in small batches to ensure freshness and consistency in every sip. Join us in our vision to build a modern tea culture that honors India's legacy.

Role Description

This is a full-time on-site role located in Kolkata for a Digital Marketing Executive. The Digital Marketing Executive will be responsible for developing and implementing marketing strategies, managing social media marketing campaigns, writing web content, and website backend. Day-to-day tasks will include creating and managing content across various digital platforms, monitoring and optimizing campaign performance, and collaborating with cross-functional teams to ensure brand consistency and effectiveness.

Qualifications

• Experience in Marketing and Digital Marketing
• Strong Communication skills (verbal and written)
• Proficiency in Social Media Marketing and Web Content Writing
• Ability to work collaboratively in an on-site team environment
• Working knowledge of Canva or similar design tools.
• Interest in branding, storytelling, and lifestyle content.
• Organized, proactive, and eager to learn across multiple digital functions.
• Exposure to Meta Ads Manager or Google Ads is a plus
• Knowledge of SEO or the Shopify backend is a plus