Digital Marketing Executive

Company Description

OtoBix is a pioneering Auto Trading Auction Platform designed to offer cutting-edge technology and innovative solutions for buying and selling Pre-Owned Cars.

Serving a vast network of automobile dealers, OtoBix provides efficient and hassle-free process for the ones looking to sell their car the Best Price.

The platform enables sellers to optimize their returns and expand their reach, while buyers gain access to a diverse pool of inspected vehicles with reliable price discovery.

OtoBix also offers end-to-end services such as insurance, warranty, roadside assistance, financing, and RTO management, ensuring a seamless process to boost profitability and streamline business operations.

Role Description

This is a full-time on-site role for a Digital Marketing Executive, located in Kolkata.

Responsibilities include planning and executing digital marketing campaigns, creating engaging web content, managing social media platforms, and analyzing web performance metrics through analytics tools.

The role requires maintaining consistent branding across all channels, identifying market opportunities, and collaborating with cross-functional teams to support marketing strategies and achieve business goals.

Qualifications

• Proficiency in Marketing and Communication strategies, with the ability to collaborate with diverse teams and stakeholders
• Strong skills in Social Media Marketing, including content creation and platform management to drive engagement
• Experience in Web Content Writing, producing compelling and SEO-optimized content
• Ability to utilize Web Analytics tools to measure performance and improve campaign effectiveness
• Excellent organizational, analytical, and problem-solving skills
• Knowledge of the automobile industry is a valuable asset
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field