Digital Marketing & Content Specialist

Location: Bhopal (Factory – Mandideep)

Brand: Siara

Siara is a sculptural furniture brand where form leads function.

We work at the intersection of architecture, industrial precision, and artistic expression — creating objects that are designed to disturb the ordinary.

This is not a typical furniture brand.

And this is not a typical marketing role.

We are looking for someone who can think visually, execute fast, and understand digital deeply.

This is a hands-on, on-site role — you will work directly from our factory, capturing real products, real processes, and translating them into high-impact digital content and campaigns.

You will not just manage social media.

You will build how the brand is seen.

1. Content Creation (Primary Responsibility)

• Shoot high-quality videos and photos of products (iPhone/DSLR)
• Execute creative direction provided by the team
• Capture reels, product details, process shots, and storytelling visuals
• Maintain consistency with Siara's visual language (clean, minimal, architectural)

2. Social Media Execution

• Manage and grow Instagram presence
• Plan and execute content calendar (posts, reels, stories)
• Write captions aligned with brand tone (not generic, not salesy)
• Maintain grid discipline and visual consistency

3. Paid Ads & Performance

• Run Meta (Instagram/Facebook) ads
• Understand targeting (architects, dealers, premium audience)
• Optimize campaigns based on performance
• Track leads and engagement metrics

4. AI-Assisted Content Production

• Use AI tools (Midjourney, Runway, etc.) for content enhancement
• Generate backgrounds, variations, and visual experiments
• Assist in creating high-end editorial style outputs

5. Execution Discipline

• Follow clear instructions and deliver fast
• Be consistent with output (daily/weekly content targets)
• Maintain file organization and content pipeline

• 1–3 years experience in digital marketing / content creation
• Strong understanding of Instagram & short-form video
• Basic knowledge of Meta Ads
• Familiarity with AI tools for content creation
• Good visual sense (this matters more than degrees)
• Ability to execute — not just suggest ideas

• You can shoot clean, aesthetic content
• You understand luxury tone (no loud, no clutter, no cringe)
• You are comfortable working in a factory environment
• You are consistent and reliable — not creative when mood hits

• Not remote
• Not strategy-only
• Not corporate marketing

This is ground-level brand building.

• Work directly with a fast-evolving design brand
• Build a portfolio of high-end, non-generic content
• Be part of shaping a brand from early stage to scale

Send:

• Your portfolio (Instagram / videos / ads work)
• A short note on how you would approach content for a luxury brand
• Email your resume to [Confidential Information]