By admin / January 6, 2026
Job Description
We are looking for a SaaS Marketing Executive who can drive growth for our software product
through digital marketing, lead generation, and brand-building initiatives. The role focuses on
increasing sign-ups, demos, and customer engagement using performance-driven online
marketing channels.
Key Responsibilities
- Plan and execute digital marketing campaigns for SaaS products
- Generate qualified leads through paid ads, SEO, social media, and email marketing
- Manage website content, landing pages, and conversion funnels
- Track and analyze key performance metrics such as leads, CAC, conversions, and
retention
- Work closely with sales and product teams to align positioning and messaging
- Manage social media presence, product announcements, and feature launches
- Conduct competitor analysis and market research to identify growth opportunities
Experience: 1.5 – 3 Years
Required Skills
- Understanding of SaaS business models (B2B / B2C)
- Hands-on knowledge of digital marketing channels (Google Ads, Meta Ads, SEO basics)
- Strong content writing and marketing communication skills
- Familiarity with tools such as Google Analytics, Search Console, CRM platforms
(HubSpot, Zoho, or similar)
- Data-driven mindset with the ability to test, analyze, and optimize campaigns
Qualifications
- Graduation or post-graduation in a relevant field such as:( Marketing/Business Administration/Management/ IT / Computer Applications (with marketing exposure))
Desired Skills
- Certifications in digital marketing are an added advantage
Job Category: IT
Job Type: Full Time-Onsite
Job Location: Lalghati Bhopal
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