Digital & Media Strategist

Years of Experience: 5+ years

CTC: 15 LPA

Location: Mumbai (Andheri/Worli)

Role Overview:

We are looking for a Digital & Media Strategist to drive end-to-end planning, execution, and optimization of integrated media campaigns across digital platforms. This role requires strong strategic thinking, a data-first approach, and seamless collaboration with cross-functional teams and clients.

Key Responsibilities:

Develop integrated media strategies aligned with client objectives such as brand awareness, performance, and lead generation

Plan and execute campaigns across platforms including Google Ads, Meta, YouTube, Programmatic, and LinkedIn

Manage and optimize media budgets across channels to maximize ROI

Monitor campaign performance and deliver actionable insights, reports, and recommendations

Collaborate closely with creative, content, and performance teams to ensure effective execution

Build media plans, projections, and forecasts based on data and market insights

Stay updated on industry trends, tools, and platform updates

Present strategies, plans, and performance reports to clients with clarity and confidence

Handle client communication independently

Requirements:

Experience in programmatic media buying

Exposure to multi-channel campaigns

Strong understanding of the digital media ecosystem and paid platforms

Ability to manage client interactions independently