Company Description
SHRM is dedicated to advancing workplaces by empowering HR professionals, business leaders, and employees with policy insights, learning opportunities, and research-driven solutions. With over 340,000 members globally, SHRM is a recognized authority addressing modern workplace challenges such as workforce development, equity, and flexibility.
SHRM enables organizations and professionals to navigate the evolving world of work through certifications, conferences, thought leadership, consulting, and community-driven engagement. Across India, APAC, and MENA, SHRM continues to build one of the most influential ecosystems shaping conversations around talent, leadership, technology, and workplace transformation.
Role Description
SHRM India is looking for a dynamic and strategic marketing & communications leader to drive integrated brand, marketing, and audience growth initiatives across SHRM's flagship conferences, leadership platforms, consulting solutions, and product portfolios.
This role requires a strong blend of brand thinking, growth marketing capability, storytelling excellence, and business acumen. The ideal candidate should understand how to build influence at scale, combining high-impact campaigns, thought leadership positioning, digital innovation, and strategic communications to strengthen SHRM's presence across the world of work.
As DGM – Marketing & Communications, you will play a key role in shaping market perception, driving engagement, accelerating demand generation, and elevating SHRM's positioning as a leading voice in HR, leadership, and workplace transformation.
Key Responsibilities
1. Strategic Marketing & Brand Leadership
- Lead integrated marketing strategy across SHRM India's conferences, products, consulting, and leadership platforms.
- Build impactful brand campaigns that strengthen awareness, engagement, and business growth.
- Develop positioning and messaging frameworks aligned to SHRM's long-term vision and market relevance.
- Drive audience acquisition, community engagement, and brand affinity across digital and offline ecosystems.
2. Communications & Thought Leadership
- Strengthen SHRM's positioning as a leading voice on the future of work.
- Lead strategic communications, executive visibility initiatives, and thought leadership amplification.
- Partner with internal leaders and external stakeholders to shape narratives around HR, AI, leadership, talent, and workplace transformation.
- Ensure consistency of brand voice and communication across all touchpoints.
3. Campaigns, Demand Generation & Growth
- Drive delegate registrations, engagement, and revenue impact across key business portfolios.
- Build integrated multi-channel campaigns across digital, social, email, partnerships, content, and performance marketing.
- Optimize marketing funnels from awareness to conversion using data-driven strategies.
- Leverage automation and personalization to improve lead nurturing and campaign effectiveness.
4. Digital, AI & Innovation
- Use AI-led marketing tools and platforms to improve productivity, personalization, and campaign performance.
- Drive experimentation with new-age marketing formats including short-form video, interactive experiences, and community-led engagement.
- Stay ahead of trends in digital behavior, platform algorithms, audience consumption, and emerging technologies.
5. Cross-Functional Leadership
- Collaborate closely with product, sales, partnerships, consulting, and leadership teams to align marketing with business priorities.
- Lead agency relationships and oversee creative, content, media, and production partners.
- Mentor and guide internal teams while fostering a culture of agility, innovation, and accountability.
6. Analytics & Business Impact
- Track marketing effectiveness across channels and campaigns.
- Use analytics and insights to continuously optimize ROI, CAC, engagement, and conversion performance.
- Build dashboards and executive-level reports for visibility and strategic decision-making.
Ideal Candidate Profile
- 8–12 years of experience in integrated marketing, brand, or communications roles.
- Proven experience in leading high-impact campaigns and driving measurable business growth.
- Strong understanding of brand strategy, performance marketing, digital ecosystems, and audience engagement.
- Hands-on exposure to AI tools, marketing automation, analytics platforms, and modern content ecosystems.
- Excellent storytelling, communication, and stakeholder management skills.
- Ability to operate in a fast-paced, high-ownership, growth-oriented environment.
What Will Make You Stand Out
- Experience in events, conferences, consulting, media, or knowledge-led organizations.
- Strong ability to blend creativity with data-driven decision making.
- Experience building thought leadership and executive visibility initiatives.
- High level of strategic thinking with strong execution capability.
- Passion for shaping communities, conversations, and influence at scale.
Why Join SHRM
At SHRM, you will work at the intersection of people, leadership, technology, and transformation. You'll have the opportunity to shape large-scale conversations, build influential platforms, and create meaningful impact across the evolving world of work.
