Company Description

SHRM is dedicated to advancing workplaces by empowering HR professionals, business leaders, and employees with policy insights, learning opportunities, and research-driven solutions. With over 340,000 members globally, SHRM is a recognized authority addressing modern workplace challenges such as workforce development, equity, and flexibility. Members benefit from exclusive tools like personalized resources, live support, and access to industry-leading certifications that highlight HR expertise. By fostering strategic leadership and workplace excellence, SHRM is committed to creating better organizations and a better world.

Role Description

We are looking for a Marketing Manager to lead the marketing strategy and execution for SHRM India's flagship conferences and key product portfolios. This role requires a marketer who combines strong B2C instincts with B2B depth, someone who understands how to build buzz, drive demand, and convert audiences at scale. You will be responsible for creating high-impact campaigns that not only deliver audience interest but also strengthen SHRM's positioning as a thought leader in the world of work.

Key Responsibilities

1. Campaign Strategy & Execution

Lead end-to-end marketing for SHRM conferences and other product lines
Design integrated marketing campaigns across digital, social, email, partnerships, and on-ground activations
Build high-conversion funnels from awareness to registration

2. Demand Generation & Growth

Drive delegate registrations, engagement, and revenue impact
Optimize performance marketing campaigns (paid media, retargeting, lookalikes)
Leverage marketing automation tools for lead nurturing and conversion

3. Content & Brand Storytelling

Translate complex HR themes into simple, compelling narratives
Work closely with internal stakeholders to create thought leadership content, campaigns, and IPs
Ensure consistency of brand voice across all touchpoints

4. Digital & AI-Led Marketing

Use AI tools and platforms to enhance productivity, personalization, and campaign performance
Drive experimentation with new-age marketing formats (short-form video, interactive content, etc.)
Stay ahead of trends in consumer behavior, content, and platform algorithms

5. Cross-Functional Collaboration

Partner with product, sales, and partnerships teams to align marketing with business goals
Work with agencies and internal teams for design, media, and content execution

6. Analytics & Optimization

Track campaign performance across channels
Use data to continuously optimize ROI, CAC, and conversion rates
Build dashboards and reports for leadership visibility

Ideal Candidate Profile

6–10 years of experience in marketing (preferably with strong B2C exposure)
Proven track record of running high-impact campaigns and driving measurable growth
Strong understanding of performance marketing, digital ecosystems, and funnels
Hands-on experience with AI tools, marketing automation, and analytics platforms
Exceptional storytelling and communication skills
Ability to operate in a fast-paced, high-ownership environment

What Will Make You Stand Out

Experience in events, conferences, or large-scale campaigns
Ability to blend creativity with data-driven decision making
Strong bias for action and experimentation
Passion for building communities and engagement at scale

Marketing Manager – SHRM India, APAC & MENA