Job Requirements
About Godrej Industries Group (GIG)
At the Godrej Industries Group, we are privileged to serve over 1.1 billion consumers globally through
our businesses with market leadership positions in the consumer products, real estate, agriculture,
financial services and chemicals industries
https://www.godrejindustries.com/
About Godrej Properties Limited (GPL)
Godrej Properties brings the Godrej Group philosophy of innovation, sustainability, and excellence to
the real estate industry. Each Godrej Properties development combines the over 125-year legacy of
excellence and trust with a commitment to cutting-edge design, technology, and sustainability.
www.godrejproperties.com
Role Summary
The DGM – Marketing will lead and drive regional marketing strategy, brand positioning, and project
marketing initiatives across the portfolio. The role will be responsible for end-to-end planning and
execution of ATL & BTL campaigns, corporate branding, customer experience management, media
strategy, research, PR, and sales enablement.
The incumbent will act as the custodian of brand experience across all customer touchpoints and
ensure achievement of AOP marketing and sales objectives.
Key Responsibilities
- Strategic Marketing & Brand Leadership
- Develop and implement regional marketing strategy aligned with business goals.
- Drive launch and sustenance campaigns across projects.
- Oversee segmentation strategy (investor, NRI, corporate, end-user).
- Ensure strong brand positioning and brand health across projects.
- Manage ROI and marketing efficiency.
- ATL & BTL Campaign Management
- Lead integrated campaigns across print, digital, radio, television, outdoor and on-ground
activations.
- Approve campaign concepts, creatives, messaging and media plans.
- Ensure timely release and monitoring of advertisements.
- Drive exhibitions, CP meets, customer engagement initiatives and events.
- Ensure measurable ROI from all marketing initiatives.
- Project Marketing & Experience Management
- Oversee development of brochures, renders, AVs, VR, models and all promotional materials.
- Ensure timely availability of site plans, floor plans and sales kits.
- Guide sample flat concept development and marketing office branding.
- Ensure superior customer experience across key milestones (allotment, registration,
handover).
- Research & Competitive Intelligence
- Lead micro-market and competitor analysis.
- Drive customer research and behavioral mapping.
- Provide product recommendations based on market insights.
- PR & Corporate Communications
- Drive PR coverage in coordination with HO PR.
- Build strategic partnerships and brand alliances.
- Lead award submissions and recognition initiatives.
- Manage annual PR calendar and budget allocation.
- Financial & Vendor Management
- Manage marketing budgets and optimize spends.
- Oversee agency performance and vendor management.
- Ensure compliance with company processes and timelines.
- Leadership & Team Management
- Lead and develop high-performing marketing teams.
- Drive recruitment
Who are we looking for
- Qualification: MBA from a top-tier B-school
- Experience: 5 to 7 years of experience
Work Experience
5 to 7 years
Benefits
Be an equal parent
Childcare benefits for the birthing parent, commissioning parent (in case of surrogacy) or adoptive parent, and their partners
- 6 months of paid leave for primary caregivers, flexible work options on return for primary caregivers
- 2 months paid leave for secondary caregiver
- Caregiver travel for primary caregivers to bring a caregiver and children under a year old, on work travel
Coverage for childbirth and fertility treatment
No place for discrimination at Godrej
Gender-neutral anti-harassment policy
Same sex partner benefits at par with married spouses
Coverage for gender reassignment surgery and hormone replacement therapy
Community partnerships and advocac
Persons with Disability (PwD) care
We Are Selfish About Your Wellness
Comprehensive health insurance plans, as well as accident coverage for you and your family, with top-up options
Elder care for those who might need to extend support to senior family members
Preventative healthcare support
Outpatient Department (OPD) coverage, including vaccinations, dental, vision, etc.
Uncapped sick leave
Flexible work options, including remote working and part-time work
Mental wellness and self-care programmes, resources and counselling
Celebrating wins, the Godrej Way
Structured recognition platforms for individual, team and business-level achievements
Digital and offline instant recognition platforms
An inclusive Godrej
Before you go, there is something important we want to highlight. There is no place for discrimination at Godrej. Diversity is the philosophy of who we are as a company. And it has been over a century. It's not just in our DNA and nice to do. Being more diverse - especially having our team members reflect the diversity of our businesses and communities - helps us innovate better and grow faster. We hope this resonates with you.
We take pride in being an equal opportunities employer. We recognise merit and encourage diversity. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and ensure equal opportunities for all our team members.
If this sounds like a role for you, apply now!
We look forward to meeting you
