You should be proficient with:
- LinkedIn Sales Navigator
- Building and refining ICP-based lead lists
- Account mapping and persona segmentation
- Message testing and iteration (not copy-paste spam)
- Email Outreach
- Prospect list building and enrichment
- Cold email tools (Apollo, Lemlist, Instantly, HubSpot, etc.)
- Deliverability hygiene and response optimization
- A/B testing subject lines, angles, and CTAs
- Pipeline Collaboration
- Track conversations, replies, and meetings booked
- Close the feedback loop on lead quality
This role is about precision, not volume, hence what you will not be doing
- Running generic lead-gen ads
- Managing social media calendars
- Writing brand content for vanity metrics
- Sending mass, untargeted spam
Skills & experience we're looking for
- 25 years in B2B demand generation / outbound / growth
Why is this role different
- You'll help shape the demand engine, not inherit one. Direct access to decision-makers
- Clear focus on quality conversations over vanity metrics
- Opportunity to grow into a Head of Demand / Growth role as scale kicks in
