Demand Generation Specialist

Job Title: Demand Generation Specialist

Location: Hybrid (Gurgaon, Work from Office 2-3 days a week)

Experience: 2-4 Years

Type: Full-time

Website: https://tftus.com

Job Description:

We are seeking a results-driven Demand Generation Specialist to execute multi-channel prospecting campaigns and generate qualified leads for our offerings. This role focuses on researching target companies, identifying decision makers, nurturing prospects through various touchpoints, and scheduling discovery meetings while tracking campaign performance and maintaining accurate CRM data.

Roles & Responsibilities:

• Execute multi-channel demand generation campaigns including email outreach, LinkedIn prospecting, and cold calling in US and European market.
• Research and identify decision makers at target companies using lead generation tools and databases
• Generate and nurture qualified prospects through multiple touchpoints across various channels
• Schedule qualified discovery meetings
• Identify customers pain points related to technology challenges
• Track and optimize campaign performance including email rates, conversion metrics, and appointment results
• Maintain accurate CRM data and generate daily/weekly activity reports on prospecting outcomes

Qualifications:

• Bachelors in CS, IT or any engineering-related field, MBA is a plus
• 2 - 4 year of Inside Sales or Demand Generation experience
• Is flexible in adapting new GTM strategy and working in a fast placed environment.
• Lead generation experience in a B2B environment, preferably technology sector
• Appointment setting experience with demonstrated success in scheduling qualified meetings
• Familiarity with IT services or technology industry preferred but not required

Why join us

• Exposure to cutting-edge technologies and international clients spanning various industries
• Opportunities to engage in diverse projects and technologies, with cross-domain training and support for career or domain transitions, including certifications reimbursement
• Profitable and bootstrapped company
• Flexible working hours with a 5-day work week
• Over 30 paid leaves annually
• Merit-based compensation with above-average annual increments

If you have a passion for IT Sales and are excited about working in a global IT services company, we'd love to hear from you! Apply now to be part of our dynamic team.