CRM Specialist

Are you passionate about creating personalized customer journeys that truly connect Do you thrive on data, creativity, and multi-channel engagement

At Boutiqaat, we're looking for a CRM Specialist who knows how to turn customer data into meaningful conversations and measurable results. If you're passionate about personalization, automation, and creating seamless multi-channel journeys this role is for you

What You'll Be Doing:

• Create strategy for retention and growth marketing campaigns.
• Craft and launch compelling email, push, and multi-channel campaigns that make our customers feel seen and valued.
• Develop automated journeys and lifecycle campaigns that turn new users into loyal fans.
• Use tools like Clever Tap, Insider, or similar platforms to build dynamic, data-driven customer journeys.
• Test, learn, repeat design A/B experiments, track KPIs (open rates, CTRs, conversions), and optimize accordingly.
• Work together with our content and design teams to ensure that messages are not just smart but beautiful.
• Launch triggered campaigns based on behavior, milestones, and events.
• Ensure we're on top of our compliance game (think GDPR, CAN-SPAM, and beyond).
• Report on performance, share insights, and recommend strategies to increase loyalty, boost LTV, and reduce churn.

What You Bring to the Table:

• Bachelor's degree in marketing, Communications, Business, or a related field.
• Fluent in English written and spoken.
• 3+ years of hands-on CRM or email marketing experience.
• Proven expertise with CRM/marketing automation platforms (Clever Tap, Insider, or others).
• Strong grasp of segmentation, personalization, automation, and A/B testing.
• Bonus: Basic HTML/CSS knowledge for email tweaks.
• A sharp eye for detail and crystal-clear communication.
• Experience in e-commerce, beauty, or lifestyle brands is a major plus.
• Confident with Excel/Google Sheets; SQL skills = brownie points.

Why Boutiqaat

At Boutiqaat, you won't just join a company you'll join a movement redefining e-commerce beauty and lifestyle retail. Here, every day offers new challenges, learning opportunities, and a chance to help build a smarter, more efficient operation from the ground up.

Ready to Grow with Us

Kickstart your career with hands-on experience, expert mentorship, and real impact.

Apply now and be part of something exciting!