CRM Manager

Job Responsibilities:

Strategize and create retention and growth campaigns within the app, push notifications, WhatsApp, SMS, Emails, and other CRM channels.

Work with cross-functional teams (Product, Sales, Services) to establish growth strategies to support the revenue and retention goals.

Build Email and WhatsApp Lead Generation customer journeys and campaigns

Plan and execute targeted campaigns for product launches, festive sales, and other strategic initiatives.

Track performance metrics of each campaign. Prepare and present recommendations, reports, and findings of the campaigns.

Understanding of creative content and bringing more creative ideas to enhance campaign performance.

Collaborate with the Graphic team to enhance creatives of each campaign.

About the Candidate:

You've solid knowledge and understanding of handling in-app campaigns.

Must have the experience in managing and tracking campaigns, and analytics usage on Clevertap, MoEngage or similar platforms. (Mandatory)

Knowledge of running SQL queries is good -to-have, not a must.

You're highly creative, understand content and have experience in identifying target audiences and personas.

You've strong analytical skills. Must understand campaign performance, drive insights and take corrective action to improve campaign performance.

Knowledge of executing campaigns on- Push Notification, WhatsApp, SMS, Email.

Must have build Email Campaigns for Lead Generation (Mandatory)