You should apply if you have:
- A proven ability to merge creative direction with analytical thinking, ensuring social media content is not just visually appealing but performance-driven.
- A demonstrable track record of handling end-to-end strategy and ideation for social media content creation, including Reels, Shorts, and static assets.
- A deep understanding of how to interpret data metrics (CTR, Watch Time, Engagement Rate) to optimize and pivot content strategies.
- A passion for the health and nutrition industry and an understanding of the D2C landscape.
You should not apply if you:
- Prefer to work on creative concepts without looking at the numbers or performance data.
- Are uncomfortable working with analytics tools or optimizing strategies based on data feedback loops.
- Can't work in ambiguity or prefer a role that does not require constant iteration and testing.
Skills Required:
- Creative Strategy & Ideation: Ability to generate high-volume, high-quality concepts for Reels, Shorts, and social media campaigns.
- Data Analysis: Proficiency in analyzing social media metrics to derive actionable insights for content optimization.
- Concept Articulation: Must possess a clear, structured thought process to effectively convey ideas and strategic objectives to the creative team, ensuring the why and what are perfectly understood before execution.
- Platform Expertise: Deep understanding of Instagram, YouTube, and other social platforms algorithms and best practices.
- Excellent communication, presentation, and interpersonal skills.
What will you do
- Handle the complete strategy and ideation for Social Media content creation, specifically focusing on high-performance video assets and static creatives.
- Analyze content performance numbers daily/weekly and optimize the content strategy based on these insights.
- Provide creative direction that is strictly driven by numbers and analytical skills to maximize engagement and conversion.
- Lead the testing of new hooks, scripts, and visual styles to identify winning content formulas on social channels.
- Collaborate with the marketing team to align creative outputs with broader business goals.
Work Experience:
3-5 years of experience in Creative Strategy for Social Media or Performance Marketing with a strong focus on content.
Working days: Monday - Friday
Location: Golf Course Road, Gurugram, Haryana (Work from Office)
Perks:
- Friendly atmosphere
- High learning & personal growth opportunity
- Flexible Timings
- Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is one of the largest health & nutrition store in India. We are proudly a bootstrapped business with lakhs of customers that trust us. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products.
