Creative Strategist

Location : Unitech Cyberpark, Sector 39, Gurugram, Haryana

Work Mode : On-site, Full Time

Experience : 2-3 years

Responsibilities:

• Marketing Strategy Development: Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands.
• Client Insight & Analysis: Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns.
• Creative Ideation: Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand's positioning.
• Collaboration for Creative Direction: Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables.
• Market Intelligence: Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful.
• Brand Consistency: Maintain a consistent tone, voice, and messaging style of brand across all digital platforms.
• Client Engagement & Escalations: Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution.
• Performance Optimization: Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives.
• Creative Problem-Solving: Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs.
• Pitch Deck Development : Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients.
• Multi-Brand Management:Experienced in handling multiple brands across diverse industries, with a clear understanding of their creative needs.
• Campaign Presentation: Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision.
• Integrated Coordination: Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns.
• AI Generalist: Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity.
• Quality Assurance: Review content and creative deliverables thoroughly to ensure accuracy, consistency, and alignment with brand guidelines before final release.

Benefits

• Freedom to Experiment: Your ideas will get space to grow.
• No-Questions-Asked Leaves: We value trust and accountability.
• A Celebratory Culture: We work hard and celebrate harder.
• Impactful Work: Get hands-on with real-time projects for well-known brands.
• Growth Investment: We commit time, resources, and mentorship to help you level up.