Creative Strategist

About Mitwa

Mitwa is building an AI companion for conscious growth and self-discovery. We're creating a private, offline AI model that helps people explore their inner worlds launching globally in 2026. We're a lean, mission-driven team working remotely with optional office presence in Mumbai.

What You'll Do

Research what type of ads are working in the market (static & video) and identify current trends.

Analyze brand-specific ad performance to understand what's working and what's not.

Create clear creative briefs and idea frameworks for the design team to execute.

Collaborate closely with the performance marketing team to improve creative performance and results.

Track and analyze Meta ad metrics such as CPA, ROAS, CTR, Hook Rate & Hold Rate.

Conduct competitor research using Meta Ad Library and TikTok Creative Center.

Understand customer behavior & audience psychology pain points, desires, triggers, and transformations.

Use insights to shape ad messaging, hooks, and storytelling that drives attention and conversions.

What We're Looking For:

Strong understanding of performance creatives & paid ads ecosystem.

Hands-on knowledge of Meta Ads Manager metrics.

Ability to convert data into actionable creative ideas.

Familiarity with ad research tools like Meta Ad Library & TikTok Library.

Solid grasp of consumer psychology and client avatars.

Excellent communication skills to coordinate across teams.

Curious, analytical, and creative mindset.

Why Join Us:

Work on performance-driven, high-impact campaigns

Collaborate with fast-moving creative & performance teams

Freedom to experiment, analyze, and scale winning ideas

Growth-focused environment with real ownership

Location: Hybrid (WFH + Mumbai office)

Type: Full-time

Reports to: Founder/CEO

Contact : [Confidential Information]