Creative Planner

This is a remote position.

We're looking for a Creative Planner who lives at the intersection of strategy, culture, and creativity.

Someone who doesn't just ask What should we post but asks Why should this exist, and why will people care

You'll be the bridge between brand understanding, consumer insight, and creative execution, helping brands show up meaningfully across social media, campaigns, and digital advertising.

What You'll Do:

• Deep dive into brands, their positioning, audience, tone, and business goals

• Conduct competitor and category analysis to identify creative opportunities

• Translate marketing objectives into clear creative & content strategies

• Plan social media direction, campaign themes, and communication territories

• Collaborate closely with creative, performance, and account teams

• Build campaign narratives, from idea to execution roadmap

• Develop content calendars, campaign concepts, and ad communication angles

• Decode trends, culture, and consumer behavior to keep brands relevant

• Write sharp briefs that creatives actually want to work on

• Ensure brand consistency across platforms and campaigns

• 4–5 years of experience in a creative agency / advertising / film agency

• Strong brand understanding and storytelling instincts

• Experience working on social-first brands and digital campaigns

• Ability to balance strategy + creativity

• Comfortable presenting ideas to internal teams and clients

• Someone curious about culture, internet trends, and evolving content formats

• Bonus if you've worked across D2C, consumer brands, or new-age startups

You'll Fit Right In If You:

• Think in campaigns, not posts

• Notice brand communication everywhere you go

• Can explain why an ad works (or doesn't)

• Enjoy connecting data, insights, and creativity

• Believe strategy should inspire creativity, not restrict it

• We don't run on rigid policies, ownership matters more than rule-books
  
• No micromanagement. If you take responsibility for your work, you get full trust and autonomy
  
• No unnecessary salary cuts or restrictive leave calendars
  
• Fully remote team offering flexibility to work from wherever you are
  
• Freedom comes with responsibility, be available, responsive, and deliver quality work
  
• Opportunity to sit in on real founder-level conversations and business discussions
  
• Exposure to how real business and growth decisions are made
  
• Work directly with leaders who have built and scaled some of India's leading D2C brands
  
• A learning environment where you gain practical industry exposure, not just task execution