Head of Marketing

Position: Marketing – Bangalore

Industry: Luxury / Premium Residential Real Estate

Location: Bangalore

Role Overview

The City Marketing Head will lead the end-to-end marketing strategy for premium and luxury residential projects in Bangalore, with a core focus on content-driven demand generation and experience-led buyer journeys that drive high-quality site visits and conversions.

This role goes beyond traditional marketing execution. The candidate will be responsible for crafting the narrative of the product, building a high-intent audience, and designing digital-to-physical user experiences that convert interest into site visits and bookings.

The role requires deep expertise in content strategy, digital performance marketing, user journey design, and luxury brand positioning.

Key Responsibilities

1. Demand Generation for Premium and Luxury Projects

Develop and execute the city-level marketing strategy for luxury residential developments.

Drive high-intent lead generation and site visit funnels through digital and offline channels.

Optimize campaigns to improve visit-to-lead and booking-to-visit ratios.

2. Content-Led Marketing Strategy

Own the content narrative for the Bangalore market across digital platforms.

Build storytelling around: Architecture, Lifestyle, Sustainability, Location value and Community experience

Lead production of: High-end video content, Project films, Social media storytelling, Influencer collaborations and Editorial and long-form content.

Focus: creating desire, not just awareness.

3. User Experience & Buyer Journey Design

Design the digital-to-site visit journey for prospective buyers.

Optimize every touch point including: Landing pages, Lead capture flows, CRM follow-ups, Virtual tours, Pre-visit engagement and On-site experience.

Goal: turn digital interest into a premium sales experience.

4. Performance Marketing & Analytics

Manage digital marketing across: Meta, Google, YouTube, Programmatic and Real estate portals.

Track and optimize key metrics: Cost per site visit, Visit-to-booking conversion.

Use data insights to continuously improve campaigns and audience targeting.

5. Brand & Market Positioning

Position projects strongly within the Bangalore luxury residential ecosystem.

Track competitor launches, pricing, and positioning.

Ensure marketing communication reflects luxury brand values and premium perception.

6. Cross-Functional Coordination

Work closely with: Sales teams, Product development teams, Design agencies, Digital marketing partners.Ensure marketing communication is aligned with product features, buyer profiles, and sales strategies.

Experience

5 years of experience in marketing.

Strong exposure to digital marketing and content-led brand building.

Core Skills

Content strategy and storytelling

Luxury brand marketing

Digital performance marketing

User journey design

Data-driven marketing optimization

Vendor and agency management.

Key Success Metrics

Site visits generated

Visit-to-booking conversion

Brand perception in the luxury segment

Engagement metrics across content platforms.

We are looking for

Strong storyteller and brand builder

Deep understanding of luxury buyer psychology

Highly data-driven decision maker

Obsessed with user experience and conversion journeys

Entrepreneurial mindset with ownership of city-level marketing outcomes