Copywriter

Together Hospitality · Pune (Full-time)

CTC: ₹4–7 LPA

Experience: 2–5 Years (At least 1yr of Hospitality/F&B Copy Experience)

Reports to: Creative Director

Scope: Across all Together Hospitality brands

(Elephant & Co, Cobbler & Crew, Juju, Gather, Izipizi Street)

This is not a caption-writing role.

As a Copywriter at Together Hospitality, you will shape how our brands sound across Instagram, campaigns, menus, events, and every customer touchpoint.

Each of our brands has a distinct identity, audience, and cultural space. Your role is to build and maintain those voices with clarity, consistency, and depth — without making them sound alike.

We are looking for a strong human writer with instinct, taste, and cultural understanding. This role is not suited for AI-dependent writing.

• Write captions, reels copy, stories, event communication, and campaign copy across all brands
• Maintain distinct tone of voice for each brand
• Create copy that engages, evokes, and communicates clearly
• Execute content requirements consistently within timelines
• Collaborate closely with strategy and design teams

• Build and maintain tone-of-voice guidelines
• Ensure consistency across all written communication
• Develop vocabulary and writing systems unique to each brand
• Support onboarding of freelancers and contributors on brand voice

• Write event names, launch communication, menu descriptions, and promotional copy
• Create copy for print, packaging, signage, and in-venue touchpoints
• Write WhatsApp and customer-facing communication
• Ensure copy integrates seamlessly with design and visual direction

• Stay deeply connected to hospitality, food, culture, and social trends
• Understand the context and audience behind every brand
• Continuously evolve writing references, language, and tone

• 2–5 years in copywriting, content, or brand communication roles
• Experience handling multiple brand voices
• Strong social media and campaign writing experience
• Hospitality, F&B, lifestyle, or culture-led brand experience preferred

• Natural, human, voice-led writing
• Ability to shift tone across different brands and audiences
• Strong clarity, rhythm, and emotional communication
• Fast execution without compromising quality

• Deeply curious about culture, language, hospitality, and storytelling
• Thinks independently and writes with intention
• Takes ownership of craft and attention to detail
• Values originality over generic or AI-generated output

You will be measured on:

• Distinct and consistent brand voices across all brands
• Strong quality and timeliness of social and campaign copy
• Thoughtful, engaging menu and customer-facing communication
• Cultural relevance and authenticity in writing
• Strong collaboration and execution across teams

• Portfolio with clearly differentiated brand voices
• Strong hospitality or food-writing sensibility
• Ability to explain writing choices and creative thinking
• Writing that feels sharp, human, and memorable