Job Description
Copywriter / Creative Executive Influencer Marketing
Pollen Zoo Media
Roles, Responsibilities & Deliverables:
1. Strategic
- Work closely with influencer partners, talent managers, and content creators to conceptualize new ideas, campaign routes and strategic opportunities.
- Develop influencer-led case studies in collaboration with the Account Management team for award entries, partnerships, and new business pitches.
- Identify potential creator categories, niche communities, and emerging platforms to enhance campaign strategy.
2. Communication & Coordination
- Attend mid-size campaign briefs shared by the Account Management team and provide influencer-specific recommendations.
- Coordinate with influencers, agencies, and internal teams to ensure seamless execution of campaigns.
- Meet clients fortnightly to assess satisfaction with influencer strategy, content quality and overall execution while strengthening client relationships.
3. Creative Strategy
- Decode client briefs with the Account Management team to build influencer-aligned strategies.
- Develop influencer-first brand strategy and detailed execution plans for campaigns.
- Create influencer-led strategy routes for new client pitches.
- Pitch mid-size influencer campaigns to clients along with the Account Management team.
- Experiment with new creator-driven content formats to enhance pitches, client briefs, and partnerships.
- Stay updated on creator trends, platform insights, and content consumption patterns to fuel campaign recommendations.
4. Creative Execution
- Ideate and create contextual, innovative influencer content concepts aligned with brand objectives.
- Collaborate with internal functional teams (art, graphics, video, production) and influencer teams to co-create final campaign deliverables.
- Support influencer shortlisting, script/content direction, and quality checks to ensure brand alignment.
Candidate Requirements
- 13 years of proven experience in copywriting & influencer marketing.
- Strong understanding of creator ecosystems across Instagram, YouTube, and emerging platforms.
- Ability to translate brand objectives into creator-friendly content formats.
- Excellent communication, relationship-building, and presentation skills.
- Strong strategic thinking, creative ideation, and problem-solving ability.
