Copywriter

Copywriter | Mokae Beauty

Location: Mumbai

Type: Full Time | On Site

About Mokae

Mokae is a premium clean, non-toxic, high performance beauty brand for Indians around the world.

Crafted in the EU and stress tested over 18 months across real-life conditions, our products are designed for South Asian skin tones and everyday wear.

We are building a global beauty brand that marries high performance with thoughtful formulation and strong brand thinking.

Role Overview

We are looking for a full time, on-site copywriter who will take ownership of Mokae's voice across every touchpoint. From performance ads to Instagram captions, from product pages to emailers, from launch campaigns to founder notes, you will shape how the brand speaks.

This is not a social media-only role. It requires range, clarity of thought, commercial awareness and strong brand instinct. In an early stage environment, you will move fluidly between short form, long form and strategic messaging, often within the same day.

Key Responsibilities

Write performance ad copy focused on engagement and conversion

Craft Instagram captions, hooks and carousel copy

Develop website copy including product pages and landing pages

Write emailers, launch narratives and campaign messaging

Translate product formulation and benefits into clear, compelling communication

Work closely with founders, product and marketing teams on brand direction

Maintain consistency in tone across all channels

Continuously refine and evolve Mokae's voice

Who This Role Is For

2 to 4 years of copywriting experience in beauty, fashion, wellness or D2C

Strong understanding of both brand storytelling and performance marketing

Comfortable writing sharp short form content and thoughtful long form pieces

Able to simplify complex ideas without losing depth

Comfortable working in an early-stage start-up where priorities shift quickly

Strong commercial instinct and attention to detail

Deep interest in beauty, wellness and cultural nuance is a strong plus