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Copywriter | Mokae Beauty
Location: Mumbai
Type: Full Time | On Site
About Mokae
Mokae is a premium clean, non-toxic, high performance beauty brand for Indians around the world.
Crafted in the EU and stress tested over 18 months across real-life conditions, our products are designed for South Asian skin tones and everyday wear.
We are building a global beauty brand that marries high performance with thoughtful formulation and strong brand thinking.
Role Overview
We are looking for a full time, on-site copywriter who will take ownership of Mokae's voice across every touchpoint. From performance ads to Instagram captions, from product pages to emailers, from launch campaigns to founder notes, you will shape how the brand speaks.
This is not a social media-only role. It requires range, clarity of thought, commercial awareness and strong brand instinct. In an early stage environment, you will move fluidly between short form, long form and strategic messaging, often within the same day.
Key Responsibilities
Write performance ad copy focused on engagement and conversion
Craft Instagram captions, hooks and carousel copy
Develop website copy including product pages and landing pages
Write emailers, launch narratives and campaign messaging
Translate product formulation and benefits into clear, compelling communication
Work closely with founders, product and marketing teams on brand direction
Maintain consistency in tone across all channels
Continuously refine and evolve Mokae's voice
Who This Role Is For
2 to 4 years of copywriting experience in beauty, fashion, wellness or D2C
Strong understanding of both brand storytelling and performance marketing
Comfortable writing sharp short form content and thoughtful long form pieces
Able to simplify complex ideas without losing depth
Comfortable working in an early-stage start-up where priorities shift quickly
Strong commercial instinct and attention to detail
Deep interest in beauty, wellness and cultural nuance is a strong plus
Job ID: 143846115