About the Role
We are looking for a Content Specialist to drive end-to-end content for our D2C business, with a strong focus on performance-driven content across Meta platforms.
Key Responsibilities
- Own and manage all content streams — website content, marketing copy, scripts, and social media content
- Create high-performing ad scripts and creatives for Meta (Facebook & Instagram) campaigns
- Work closely with the D2C and performance marketing (Meta) teams to develop conversion-focused content
- Write clear, engaging, and brand-aligned website and product copy
- Conceptualize and execute social media content in line with brand and performance goals
- Continuously optimize content based on performance metrics and insights
Requirements
- 3–4 years of experience in D2C / performance content roles
- Strong experience in writing ad copies, scripts, and digital content
- Hands-on experience working with Meta (Facebook & Instagram) marketing teams
- Understanding of performance marketing metrics and content optimization
- Excellent communication and storytelling skills
Preferred
- Experience in beauty, personal care, or D2C brands
- Ability to work in a fast-paced, high-growth environment
