About Us
Famyo is a premium, character-led kids essentials brand built on original IP.
We create our own characters, products, and content to build emotional connection with kids.
Inspired by global brands like Miniso and Disney, we're building for the Indian market first.
Famyo is being built as a scalable, global kids lifestyle brand.
Job Description
Location:Bangalore (In-Office)
Experience:03 Years
Working Days:Monday Saturday
About the Role
We are looking for a creative and detail-orientedCopywriterwho can craft compelling content across formats.
This role focuses onwriting high-converting and engaging copyfor ads, social media, and brand communication.
Key Responsibilities
- Write clear, engaging, and persuasive copy forads, social media, website, and campaigns
- Developad copies, hooks, captions, and scriptsfor performance marketing
- Work onbrand communication across retention and website channels, including emails, WhatsApp, landing pages, and product pages
- Collaborate with creative, design, and marketing teams to bring ideas to life
- Adapt tone and messaging based onplatform, audience, and campaign objective
- Work onbrand storytelling and content narratives
- Edit and refine content to ensure clarity, consistency, and impact
- Stay updated withcontent trends, formats, and high-performing copy styles
Requirements
- 03 years of experience incopywriting, content writing, or social media
- Strong command overEnglish (written and verbal)
- Ability to writeconcise, engaging, and conversion-focused copy
- Understanding ofdifferent content formats (ads, reels, captions, scripts)
- Creative thinking with attention to detail
- Ability to manage multiple projects and meet deadlines
Good to Have (Brownie Points)
- Experience inD2C or performance marketing copywriting
- Exposure toUGC, short-form content, or ad creatives
- Understanding ofkids/parents audience
- Experience working withcreative or marketing teams
Benefits
Why Join Famyo
- Work directly with founders
- High ownership and creative freedom
- Opportunity to shape brand voice from early stage
- Fast-paced, learning-driven environment
- Exposure to performance marketing and content strategy
