Associate - Copywriter

About the Company:

Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travellers and increased earnings for our supply partners.

We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.

Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.

Position: Associate - Copywriter

Preferred Location: Remote

About the Role

We're looking for a sharp, imaginative, and experienced Associate - Copywriter to join our brand team. In this role, you will craft compelling and conversion-focused copy across CRM campaigns, in-app communications, and advertising content (both performance and brand-led). A key part of this role is understanding and writing in regional languages or with strong cultural awareness, ensuring our communication resonates deeply with audiences across Bangalore, Chennai, and Hyderabad. Your words will directly impact user engagement, retention, and brand perception.

Key Responsibilities

1. CRM Copy: Write persuasive and personalised messaging for emails, SMS, push notifications, and WhatsApp to

drive user engagement and retention. Where relevant, adapt messaging to regional languages and cultural nuances to maximize relatability.

2. App Copy: Create crisp, intuitive, and action-oriented content for in-app banners, pop-ups, feature walkthroughs, and notifications.

3. Advertising: Conceptualise and write ad copy for digital campaigns across platforms like Meta, Google, and YouTube.

4. Collaborate with the design and product teams to ensure messaging is aligned with visuals and user experience.

5. Maintain consistency with brand voice, yet tailor tone as needed for specific platforms and audiences.

6. Analyze performance data (CTR, open rates, conversions) and iterate copy based on learnings.

What We're Looking For

2+ years of professional copywriting experience, preferably in a B2C or app-first business.

Strong portfolio demonstrating work in CRM, app UX writing, and performance advertising.

Proficiency in or exposure to regional languages and cultures with the ability to identify what's relatable,

aspirational, or off-putting to audiences in Bangalore, Chennai, and Hyderabad.

Ability to write both short and long-form copy with high impact.

Familiarity with lifecycle marketing, user funnels, and behavioral triggers is a plus.

Familiarity with topical trends and popular cultural references with a skill to inculcate them into the shared content.

Excellent grammar, attention to detail, and adaptability to different tones.

Strong understanding of consumer behavior and digital marketing principles.

Exposure to A/B testing and data-informed content decisions.

Bachelor's degree in Communications, Marketing, Business Administration, or a related field.

Why Join Zingbus

Be part of a fast-growing company revolutionizing intercity travel in India.

Play a critical role in shaping the B2B narrative and building meaningful partnerships.

Work in a dynamic, innovative, and collaborative environment with ample growth opportunities.