Copywriter

• Job Description: Copywriter
• Position: Copywriter
• Vacancies: 2
• Experience: 2–3 Years
• Location: Near Saki Naka, Mumbai
• Employment: Full-time

About the Role

We are looking for a Copywriter who can write sharp, engaging and brand-relevant copy across multiple touchpoints — from social media and campaigns to website content, product pages and blogs.

You will work closely with the Creative, Social Media, Brand, E-commerce and Marketing teams to develop communication that is clear, creative and aligned with the brand voice.

Key Responsibilities

Write copy for Instagram posts, Reels, Stories, captions and social media campaigns

Develop campaign concepts, taglines, hooks and creative copy

Write website content including homepage, collection pages, landing pages and banners

Write PDP (Product Detail Page) content including product descriptions, product highlights and key selling points

Write blogs and SEO-focused content for the website

Develop copy for email, WhatsApp, SMS and CRM campaigns

Write copy for ads and performance marketing creatives

Create copy for product launches, drops, oAers and promotional campaigns

Work with designers and creative teams to ensure copy and visual communication work together

Maintain consistency in the brand's tone of voice and messaging

Research competitors, trends, culture and consumer behaviour to develop relevant communication

Adapt copy according to diAerent platforms, audiences and campaign objectives

Proofread and edit content to ensure accuracy, clarity and quality

What We're Looking For

2–3 years of copywriting experience

Strong understanding of social media and digital-first communication

Excellent command of English and strong writing skills

Ability to write both short-form and long-form content

Strong understanding of brand voice, storytelling and consumer psychology

Ability to write in diAerent tones from premium/editorial to casual/social

Good understanding of fashion, lifestyle, youth culture and D2C brands is a plus

Basic understanding of SEO and website content is preferred

Ability to handle multiple projects and deadlines

You Should Be Good At

Social Media → Captions, hooks, Reels, campaigns, trends

Website → Homepage, landing pages, collection pages

PDP → Product descriptions, USPs, product storytelling

Content → Blogs, articles, SEO content

Marketing → Ads, oAers, launches, CRM communication

Brand → Taglines, campaigns, brand storytelling

Important This role requires original thinking, not just rewriting existing content. You should be able to take a brief, understand the objective and develop the idea + copy independently.

A practical copywriting assignment will be shared with shortlisted candidates as part of the selection process.