Copywriter

Job Title: Copywriter – Social Media & Content

Location: Mumbai

Role Overview

We are looking for a creative and versatile Copywriter – Social Media & Content who can develop compelling, platform-specific copy across social media, digital and WhatsApp.

The role requires someone who understands that every platform has its own language, audience, format, and purpose. Content should not simply be repurposed from one channel to another; the writer should be able to adapt the thought, tone, storytelling, and format to suit each platform while maintaining a consistent brand voice.

The ideal candidate will have a strong command of language, an instinct for storytelling, an understanding of social media trends, and the ability to write everything from sharp social captions and on-image copy to long-form articles, founder-led LinkedIn posts, website content and communication campaigns.

Key Responsibilities

1. Social Media Copywriting

Develop original, platform-specific copy for the organisation's social media channels, including:

• Instagram
• YouTube
• LinkedIn – company/event pages
• LinkedIn – founder profiles
• Wikipedia and other relevant digital profiles

Create copy for:

• Social media captions
• On-image copy and headlines
• In-video copy and scripts
• Reels and short-form video content
• Social posts and campaign communication
• Event announcements and promotions
• Brand and campaign storytelling

Ensure that content is created specifically for each platform, rather than directly repurposed across channels.

2. LinkedIn Content

Develop differentiated content for both company/event pages and founder-led communication, including:

• Page posts
• Founder posts
• Thought-leadership content
• Event and business updates
• Industry perspectives and observations
• Company milestones and announcements
• Campaign-led content

Develop a distinct voice for founder communication while maintaining alignment with the overall brand tone.

3. Website Copy

Create clear, engaging and SEO-conscious website content, including:

• Website body copy
• Landing pages
• Event/IP pages
• Brand pages
• About Us content
• Service and offering pages
• Campaign and project descriptions

5. Bios & Profiles

Develop and maintain copy for:

• Instagram bios
• LinkedIn profiles
• LinkedIn company/event pages
• Website About Us and brand sections
• YouTube channel descriptions
• YouTube About sections
• Founder and leadership profiles

Ensure all profiles communicate a consistent but platform-appropriate brand identity.

6. PR & Media Communication

Develop copy for external PR and media communication, including:

• PR WhatsApp messages
• Event announcements
• Media communication around launches, milestones and campaigns

Work closely with the PR/Marketing team to ensure messaging is clear, compelling and media-friendly.

7. Email & WhatsApp Communication

Write engaging and purposeful copy for:

• Marketing emails
• Event communication
• Promotional emails
• Internal/external campaign communication
• WhatsApp messages
• Event reminders and announcements
• Audience and stakeholder communication

Adapt the tone and length appropriately for each communication format and audience.

Content & Brand Responsibilities

• Develop and maintain a consistent brand voice across communication channels.
• Understand the objective behind each piece of communication before developing the copy.
• Translate marketing briefs and creative concepts into sharp, engaging copy.
• Collaborate with designers, videographers, social media managers, marketers, PR teams and business teams.
• Work closely with the creative team to ensure copy and visual communication complement each other.
• Proofread and edit content for grammar, clarity, tone and consistency.
• Stay updated on social media trends, emerging formats, cultural conversations and evolving digital language.
• Identify opportunities to turn events, projects, campaigns and business milestones into strong content stories.
• Ensure all content is audience-relevant, brand-aligned and appropriate to the platform.

Key Skills & Competencies

• Excellent written and verbal communication skills.
• Strong command of English grammar, vocabulary and sentence structure.
• Ability to write in multiple tones and voices.
• Strong storytelling and conceptual thinking ability.
• Ability to write both short-form and long-form content.
• Strong understanding of Instagram, LinkedIn and YouTube content formats.
• Understanding of social media trends and digital-first communication.
• Ability to write sharp, concise and attention-grabbing copy.
• Strong proofreading and editing skills.
• Ability to understand a brief and independently develop relevant copy.
• Ability to manage multiple projects and deadlines simultaneously.
• Strong attention to detail.
• Ability to collaborate effectively with creative and marketing teams.

Experience & Qualifications

• Bachelor's degree in English, Journalism, Mass Communication, Advertising, Marketing or a related field.
• 3–6 years of experience in copywriting, content writing, social media, advertising, digital marketing, PR or a related field.
• Prior experience working with an advertising, creative, digital, social media, events or experiential marketing agency would be an advantage.
• A strong portfolio demonstrating social media, website, editorial and campaign copy is essential.