Copywriter

Job Description

Key Responsibilities

• Develop creative copy for digital, social media, print, website, CRM, and integrated marketing campaigns.
• Translate client briefs into engaging, on-brand, and audience-focused messaging.
• Write compelling social media content, campaign headlines, taglines, scripts, website copy, emailers, and marketing collateral.
• Collaborate with Art Directors, Designers, Brand Strategists, and Account Management teams to deliver integrated creative solutions.
• Ensure content aligns with brand guidelines, campaign objectives, and tone of voice.
• Incorporate SEO best practices and digital content optimization where applicable.
• Monitor content performance and refine messaging based on campaign insights and audience engagement.
• Stay updated on consumer trends, cultural conversations, and emerging digital platforms to create relevant content.
• Present creative concepts and copy ideas to internal teams and clients when required.
• Manage multiple projects while maintaining quality, creativity, and adherence to deadlines.

Eligibility Criteria

• Bachelor's degree or UGC-approved Diploma in Mass Media, Advertising, Marketing Communication, Journalism, English, Communications, or a related field.
• 1–2 years of experience in Copywriting, Content Writing, Advertising, Digital Marketing, or a similar role.
• Excellent written and verbal communication skills with a strong command of English.
• Strong portfolio showcasing creative campaigns, social media content, digital copy, or integrated communication work.
• Understanding digital marketing, branding, and social media platforms.

Preferred Skills

• Strong conceptual thinking and storytelling abilities.
• Excellent editing, proofreading, and attention to detail.
• Ability to write across multiple formats, audiences, and brand tones.