Copywriter

Description

We are seeking a skilled and detail-oriented Content/Copywriter to join our dynamic team. The ideal candidate will have a strong understanding of content marketing principles and a proven ability to produce engaging, high-quality copy across various digital platforms. You will be responsible for crafting content that aligns with our brand's voice and supports our strategic marketing objectives.

As a Content/Copywriter, you will play a key role in driving engagement, building brand awareness, and supporting conversion efforts through well-crafted copy that connects with our audience on a deeper level. You will have the opportunity to create content that sparks conversations, educates our audience, and inspires action.

We are looking for a collaborative team player who can contribute ideas, inspire creativity, and brainstorm effectively with colleagues across departments. Your ability to work closely with designers, marketers, and other team members will be essential to creating content that not only resonates with our audience but also elevates our overall marketing strategy.

Responsibilities

• Develop unique and creative ideas for content that align with marketing campaigns and brand messaging.
• Write clear, attractive copy with a distinct voice
• Ensure consistency in brand voice and messaging across all content, adapting tone and style to suit different platforms and target audiences.
• Review and edit content for grammatical accuracy, coherence, and adherence to brand guidelines, ensuring all deliverables are polished and professional.
• Conduct high-quality research
• Stay informed about industry trends, best practices, and emerging technologies in content marketing and copywriting to continuously improve content effectiveness.
• Interpret copywriting briefs to understand project requirements
• Collaborate with designers, PR and other professionals on large- and small-scale marketing projects
• Collaborate on the creation of comprehensive content strategies that address customer needs, drive engagement, and support lead generation efforts.

Incorporate feedback from team members and leverage data and keyword insights to enhance content quality and effectiveness.

Manage multiple content projects simultaneously and ensure timely delivery and quality control.

Requirements

• A strong portfolio showcasing a diverse range of writing samples, including web content, blog posts, social media copy, and marketing materials.
• Proven experience as a copywriter or related role
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Strong research skills
• Creativity
• Collaborative spirit
• Excellent time-management and organizational skills

Qualifications

A degree in English, Communications, Marketing, Journalism, or a related field is preferred.

2-5 years of experience in copywriting, content creation, or a similar role within a digital marketing environment.

About us

DKMS Asia Private Limited is a service provider for DKMS entities in and outside of India. The organization will be responsible for Marketing and Communication activities: raising awareness, educating and informing the public about the cause through online and offline mediums (advertisements in mass media such as print, radio, television, outdoor, etc.) in order to register potential donors (who will be registered at DKMS India). DKMS Asia will also provide Shared Services (HR/Finance/IT/Administration).

Mission: To give as many blood cancer and blood disorder patients as possible, a second chance at life.

Working Hours: 9:30 am to 6:15 pm (Monday Friday)

About the team

The Marcom Department ensuresthattheDKMS brandisenhancedamongstthe public in India, with the goal of raising awareness and motivating people to register as potential blood stem cell donors. The department holds organizational responsibility for KPIs on online donor registrations. The department also supports and promotes activities of other departments that, for example, focus on raising funds to match donor registration costs and deliver community volunteering to help raise awareness.

Digital activity is centered on the DKMS-BMST website where all information regarding blood stem cell donation is consolidated, plus social media and other online channels.

The Marcom team is responsible for the Indian marketing & communications strategy and relatedactivities.At agloballevel,DKMSalsoruns International marketingprojectsandinitiativeswhich requirelocalsupport fromeachDKMScountry.Theseprojectsare commonly based or start in DKMS Germany, which will then coordinate the activities before rolling them out across all countries.