Copywriter / Content Writer

We're Hiring: Content / Copywriter

Location: Bangalore | 57 years experience | In-house role

We are building a high-quality internal creative and content studio for a house of premium lifestyle brands across fragrance, dcor, heritage, and hospitality. This team will be responsible for building strong brand worlds, managing daily content, and shaping how our brands show up across digital platforms. We are looking for someone who is not just a writer but an ideas person. Digital-first. Sharp. Instinctive. Someone who understands how stories travel today.

Role Overview

As Content / Copywriter, you will shape the voice and storytelling across multiple lifestyle brands. You will work closely with the Social Media Manager, Designer, Photographer, and Founder to build narratives that feel intentional, culturally aware, and platform-ready.

Key Responsibilities

Develop brand narratives and content frameworks across multiple brands

Conceptualise digital-first ideas reel formats, recurring series, hooks, and storytelling arcs

Build cohesive monthly content themes in collaboration with the social team

Script short-form videos and assist in shaping storyboards

Maintain tonal consistency while adapting to distinct brand personalities

Contribute to campaign ideation, launches, and seasonal storytelling moments

Write captions, campaign copy, product descriptions, website content, and emailers

What We're Looking For

46 years of experience in content, copywriting, or digital storytelling

Experience working with D2C, lifestyle, fashion, dcor, hospitality, or premium brands

Strong social media vocabulary and understanding of digital behavior

An inherent storyteller with conceptual thinking ability

Ability to tune into cultural hooks and insights

Strong language sensitivity and attention to detail

Comfortable working in a founder-led, hands-on creative environment

If this sounds like you, please share your portfolio and relevant work at [Confidential Information]