About Varalife
We're a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka's Elevate program, we're a lean, high-ownership team pushing the frontiers of cellular health.
Role Description
Write copy that converts skeptics into believers and believers into lifetime customers. You'll craft everything from high-converting ad copy to educational content that makes complex science feel simple. Working closely with our Content Strategist and Visual Designers, you'll find the perfect words to match our scroll-stopping visuals. This is 80% execution, 20% strategy.
What you'll do
Performance Copy (≈40%)
- Write ad copy for Meta/Google that balances scientific credibility with emotional hooks
- Create multiple copy variations for A/B testing (headlines, descriptions, CTAs)
- Craft product descriptions that convert browsers into buyers
- Write landing page copy optimized for conversion
- Iterate rapidly based on CTR, CAC, and ROAS data
Social & Content (≈30%)
- Write captions that educate, entertain, and engage across Instagram, Facebook, Twitter
- Create hooks for reels/stories that stop the scroll
- Develop educational content that makes cellular health, and longevity accessible
- Script video content and collaborate with creators/influencers
- Write WhatsApp broadcast messages and SMS campaigns
Email & Retention (≈20%)
- Craft email sequences: welcome flows, abandoned cart, post-purchase education
- Write promotional campaigns that feel valuable, not salesy
- Create customer success stories and testimonials
- Develop FAQ content and customer service templates
Brand & Strategy (≈10%)
- Partner with Content Strategist on campaign messaging
- Maintain brand voice guidelines and copy style guide
- Brief visual designers on copy-visual hierarchy
- Support packaging copy and regulatory compliance
Must-haves
- 1-2 years copywriting at an agency or D2C brand (supplements, beauty, wellness preferred)
- Portfolio showing conversion-focused work with measurable results
- Experience writing for performance marketing (Meta/Google ads)
- Understanding of customer psychology and conversion principles
- Ability to translate complex/technical concepts into simple benefits
- Data-driven mindset – you iterate based on performance metrics
- Speed – can write 10 ad variations before lunch
Big plusses
- Agency experience with multiple D2C brands
- Health/wellness/fitness category expertise
- Email marketing experience (Klaviyo knowledge bonus)
- SEO and content marketing understanding
- Experience working with influencers/UGC creators
- Science background or ability to quickly grasp scientific concepts
Success metrics you'll own
- Ad copy CTR and conversion rates
- Email open rates and click-through rates
- Social engagement rates and follower growth
- Product page conversion rates
- Customer retention through content
What Success Looks Like after Month 12
- Copy that consistently beats performance benchmarks
- Distinct brand voice that stands out in wellness/longevity space
- Library of proven copy frameworks and templates
- Educated customer base that understands our science
- Higher LTV through compelling retention content
We offer direct access to founders, zero bureaucracy, and the chance to define how India talks about longevity.
