Support the team with delivery of the annual marketing schedule in India in order to generate new business leads, manage our brand and ensure we have a consistent, relevant brand message and story in the market place. Specifically working on html email campaigns, analysing and reporting data, online product promotion, website and social media channels.
Key Responsibilities:
Email Marketing & Production:
- Design and produce engaging HTML emails.
- Format emails, organize, and complete distribution for various marketing campaigns.
- Provide monitoring and analysis on email campaigns to track performance and identify areas for improvement.
- Test different email campaign ideas to improve response rates and effectiveness.
Content Creation & Management:
- Responsible for copywriting and proofreading all marketing content, ensuring accuracy, brand consistency, and compelling messaging.
- Creation and curation of marketing content specifically tailored for various social media channels, including Facebook, Twitter, Google+, Pinterest, and others.
- Manage and update Client testimonials and case studies, showcasing successful partnerships and results.
Social Media Channel Management:
- Strategize, manage, and execute content plans across all designated social media channels to increase brand visibility, engagement, and audience growth.
Website Support & Content Management:
- Manage and update content on the company website, ensuring it is current, accurate, and optimized for user experience.
- Utilize CMS experience to efficiently manage website content.
Reporting & Analytics:
- Provide comprehensive monitoring and analysis of all digital marketing activities, including email campaigns and website performance.
- Manage and provide MIS (Management Information System) function support for the Sales Teams as required, delivering insightful data and reports to aid decision-making.
- Responsible for analyzing and reporting data across all marketing initiatives to identify trends, opportunities, and areas for optimization.
Competencies, Attributes, Knowledge:
- High proficiency in HTML, Adobe Photoshop, Excel (especially for creating reports), and PowerPoint.
- Excellent written and verbal English communication skills.
- Self-starter with the ability to take initiative and work independently.
- Good communicator, capable of articulating ideas clearly and concisely.
- Well-organized with strong attention to detail.
- Proficiency in CMS (Content Management System) and email campaign management.
- Ability to analyze data and produce insightful reports.
- Strong copywriting skills.
Desirable Skills:
- Proficiency with Illustrator, Flash, InDesign.
