Department: Marketing / Growth
Location: Hyderabad
Role Type: Full-Time
About the Role
We are looking for a creative and detail-oriented Content Writer with 23 years of experience joining our growing team at Viyona Fintech. The ideal candidate will be responsible for creating high-quality, engaging, and brand-aligned content that supports marketing campaigns, product storytelling, and overall business communication.
Key Responsibilities
1. Content Creation
- Write and edit high-quality content including blogs, website pages, social media posts, emailers, product descriptions, press releases, and reports.
- Develop SEO-friendly articles that improve website ranking and drive organic traffic.
- Create clear, concise, and compelling content tailored to target audiences.
2. Research & Strategy
- Conduct research on fintech, BFSI, market trends, and competitor content.
- Understand product features and create simple, engaging narratives that explain complex concepts.
- Collaborate with the Marketing team to plan content calendars and campaign material.
3. Branding & Storytelling
- Write content aligned with brand tone, voice, and messaging guidelines.
- Support brand-building initiatives through storytelling and thought-leadership content.
- Ensure consistency across all communication channels.
4. Cross-Functional Collaboration
- Work closely with Product, Design, Sales, and HR teams to gather information and convert it into meaningful content.
- Support internal communication, presentations, and documentation when required.
5. Editing & Quality Control
- Proofread content to ensure accuracy, clarity, grammar, and style.
- Maintain content quality standards and meet deadlines consistently.
Required Skills & Competencies
- Excellent writing, editing, and proofreading skills in English.
- Strong understanding of digital content trends, SEO, and keyword optimization.
- Ability to simplify complex ideas in fintech/BFSI into easy-to-understand content.
- Good research and analytical skills.
- Creativity, attention to detail, and strong storytelling ability.
- Ability to work independently as well as in a collaborative environment.
Experience & Qualification
- 23 years of experience in content writing (fintech/BFSI experience preferred but not mandatory).
- Bachelor's degree in English, Journalism, Communications, Marketing, or related field.
Key Performance Indicators (KPIs)
- Content quality score and consistency.
- Organic traffic growth & SEO performance.
- Delivery speed and adherence to deadlines.
- Engagement rate on content-driven campaigns.
- Contribution to brand visibility and lead generation.
Why Join Viyona Fintech
- Opportunity to work on high impact fintech content.
- Creative, supportive, and fast-paced work environment.
- Growth-focused culture with learning opportunities.
- Chance to build a strong portfolio with diverse content formats.
