Summary
Position Summary
Job Title: Senior Analyst UX Content Writer, GPS Marketing
Overview
Deloitte's Government and Public Services (GPS) Marketing team is seeking a talented and experienced copywriter focused on UX content. This role is pivotal in crafting user-centric content that enhances digital experiences for our clients and stakeholders. The ideal candidate will have a strong background in writing, a keen understanding of user experience principles, and the ability to collaborate across teams to deliver compelling and effective content.
Key Responsibilities
- Content Development
- Create clear, concise, and engaging content for digital platforms, including websites, mobile applications, and other digital interfaces.
- Ability to adhere to strict templates and character counts and enforce those rules with internal clients
- Collaborate with UX designers, graphic designers, account managers, and developers to ensure content is integrated seamlessly into the user experience.
- Quickly pivot from UX content writing and management to copywriting for campaigns or other writing assignments.
- Shift gears and contribute to campaigns and other forms of writing if required.
- Cross-functional Collaboration
- Work closely with the GPS Marketing team and other stakeholders to ensure content consistency and alignment with brand guidelines.
- Content Optimization and SEO
- Implement SEO and GEO best practices to enhance content visibility and engagement.
- Continuously monitor and analyze content performance metrics to identify areas for improvement.
Required Qualifications
- Master's degree in Communications, Journalism, Marketing, English, or a related field.
- 4-6 years of experience in UX writing, content writing, or a related field, preferably within a marketing or digital agency environment.
- Knowledge of Figma basics will be a plus.
- Excellent communication, writing, and editing skills with a strong attention to detail.
- Ability to work effectively in a hybrid environment and manage multiple projects simultaneously.
The Team
The Government and Public Services (GPS) team provides solutions in support of market positioning and acquisition activities to maximize Deloitte's revenue, relationships, and reputation in the Government marketplace. Strategic Marketing Planners (SMPs) are key marketing professionals in the Marketing and Communications team at Deloitte who convert business needs into powerful marketing strategies and impactful campaigns. The India team provides efficient, flexible, quality support to SMPs through innovative solutions that facilitate strategic decision making and works in collaboration with the US stakeholders in campaigns/activations, competitive intelligence support. Also, the team works closely with the US GPS channels under Client and Sales Excellence including Marketing and Communications, Information Management, Account Management, Competitive & Market Intelligence, Pursuits, and Strategy.
Location and timings:
- Work Location: Hyderabad / Bengaluru
- Work Timings: 2 PM to 11 PM
How you'll grow
At Deloitte, we've invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunitiesincluding exposure to leaders, sponsors, coaches, and challenging assignmentsto help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people's growth and development. Explore DU: The Leadership Center in India
Benefits
At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Deloitte's culture
Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.
Corporate citizenship
Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.
About Deloitte
Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (DTTL), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as Deloitte Global) does not provide services to clients. In the United States, Deloitte refers to one or more of the US members firms of DTTL, their related entities that operate using the Deloitte name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see www.deloitte.com/about to learn more about our global network of member firms.
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Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
Our people and culture
Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients most complex challenges. This makes Deloitte one of the most rewarding places to work.
Professional development
At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .
Benefits To Help You Thrive
At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financiallyand live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.
Recruiting tips
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Requisition code: 314566
