Content Writer

Content Writer

Hearing Solutions is looking for a versatile and strategic Content Writer to join our team. If you have a passion for crafting compelling narratives across diverse platforms, from long-form thought leadership to snappy ad copy, and are skilled in SEO and brand strategy, we want to hear from you.

Key Responsibilities

1. Long-form & Strategic Writing

• Write and structure comprehensive papers, case studies, PR reports, PORs (Post-Operation Reports), and internal documentation.
• Collaborate with leadership to build impactful content for investor decks, pitch documents, and business strategy notes.
• Draft thought leadership content for senior management, including LinkedIn articles, interviews, and quotes.

2. ATL/BTL and Print Marketing

• Create engaging content for print ads, radio scripts, brochure copy, flyers, auto-top ads, and hoardings.
• Work closely with the design team to ensure brand voice consistency across all ATL/BTL creatives.
• Draft compelling content for POS displays, clinic standees, brand marketing, and retail collateral.

3. Digital & Social Content

• Plan and write effective blog posts, landing pages, FAQs, and web/app microcopy.
• Create high-conversion content for Meta, Google, YouTube ads, and WhatsApp campaigns.
• Write scripted content for reels, shorts, and brand videos, ensuring synchronization with current trends.

4. SEO, Branding & Strategy

• Utilize SEO tools to optimize long-form and evergreen content for improved search engine ranking.
• Contribute significantly to brand storytelling, tone-of-voice evolution, and content calendars.
• Maintain and evolve comprehensive content libraries for clinics, partners, and sales support.

5. Blog Writing

• Research, plan, and write high-quality, SEO-optimized blogs on topics related to hearing health, wellness, and audiology.
• Create informative and engaging long-form content (1,0002,500 words) tailored for target audiences.
• Develop robust content strategies and blog calendars aligned with overall marketing and brand goals.
• Regularly update existing blog content to ensure freshness, accuracy, and adherence to SEO best practices.
• Collaborate with designers and digital teams to repurpose blogs for social media, emailers, and ad creatives.
• Conduct competitor and keyword research to identify trending blog opportunities.
• Ensure all blog content consistently aligns with our brand tone, maintains clarity, and is factually accurate.

Job Requirements

• 16 years of experience in content writing, brand communication, or copywriting.
• A strong portfolio showcasing a diverse range of writing across print, digital, publishing, and presentation-oriented formats.
• Exceptional written English with a keen eye for tone, clarity, and emotional nuance.
• Deep understanding of brand positioning, ATL/BTL formats, and SEO principles.
• Ability to write effectively for varied formats from in-depth articles to concise one-liner copy.
• Proficiency in MS Office and Google Docs, and familiarity with tools like Grammarly, ChatGPT, SEMrush, or WordPress.
• Ability to manage multiple stakeholders, creative briefs, and tight deadlines concurrently.
• Experience in the healthcare or wellness industry is a plus.

Bonus Skills

• Knowledge of Figma, Canva, or AI-assisted content tools.
• Multilingual writing experience (Hindi/Telugu preferred).
• Experience in publishing, technical writing, or regulatory documentation.