Content Writer - Social Media

About Us

We are a full-service advertising agency based in Mumbai, specializing in Out-of-Home (OOH) advertising, Digital Marketing, and Video Production. We work with a diverse portfolio of clients across real estate, healthcare, finance, gaming, and MSME sectors. Our small but dynamic team thrives on creativity, collaboration, and staying ahead of digital trends.

If you believe words have the power to stop thumbs, spark emotions, and drive actionwe want to hear from you.

Position Details

Job Title: Content Writer - Social Media & Advertising

Location: Mumbai, Maharashtra

Work Mode: On-site / Hybrid (based on discussion)

Employment Type: Full-time

Experience Required: Minimum 2 years in copywriting/content writing for advertising or digital marketing

Salary Range: 25,000 - 40,000 per month (based on skills and experience)

Role Overview

We're looking for a creative and versatile Content Writer who can craft compelling copy across social media platforms, advertising campaigns, and marketing collaterals. You'll be the voice behind multiple brandswriting everything from punchy Instagram captions to persuasive ad copy and engaging video scripts. The ideal candidate understands what makes people click, share, and convert, and can adapt their tone seamlessly across industries.

Key Responsibilities

Write engaging social media content (captions, carousels, stories, threads) for Instagram, Facebook, LinkedIn, Twitter/X, and YouTube across multiple client accounts

Develop compelling ad copy for digital campaigns including Google Ads, Meta Ads, and programmatic advertising with strong CTAs that drive conversions

Create scripts for short-form videos (Reels, Shorts, Stories) and long-form content (explainer videos, testimonials, brand films) in collaboration with the video team

Adapt brand voice and tone for different industriesfrom professional and trust-building (healthcare, finance) to energetic and youth-focused (gaming, lifestyle)

Research industry trends, competitor content, and audience insights to inform content strategy and ideation

Write marketing collaterals including brochures, emailers, website copy, landing pages, and presentation decks

Brainstorm and pitch creative campaign ideas, taglines, and content themes during client and internal meetings

Collaborate with designers, video editors, and client servicing teams to ensure copy aligns with visuals and overall campaign objectives

Manage multiple projects simultaneously, meeting deadlines while maintaining consistent quality across all deliverables

Proofread and edit content for grammar, clarity, tone, and brand consistency before final delivery

Required Skills & Qualifications

Minimum 2 years of hands-on experience in copywriting or content writing for advertising agencies, brands, or digital marketing

Exceptional command over English with impeccable grammar, spelling, and vocabulary; Hindi writing skills are a strong plus

Strong portfolio demonstrating social media copy, ad campaigns, or brand content with measurable engagement or results

Proven ability to write scroll-stopping hooks, compelling headlines, and CTAs that drive clicks and conversions

Deep understanding of social media platforms, content formats, hashtag strategies, and trending topics

Ability to switch tones and adapt writing style for different brands, industries, and target audiences

Experience writing video scripts for short-form and long-form content

Basic understanding of SEO principles and keyword integration for digital content

Ability to work under pressure, handle multiple projects, and meet tight deadlines

Strong communication skills and openness to feedback and revisions

Preferred / Good-to-Have Skills

Experience writing for diverse industries (real estate, healthcare, finance, gaming, MSME)

Familiarity with AI writing tools (ChatGPT, Jasper, Copy.ai) and ability to use them effectively

Knowledge of content marketing, funnel-based copywriting, and performance marketing

Understanding of basic design principles and ability to collaborate effectively with designers

Experience with influencer marketing content or personal branding

Background in journalism, advertising, mass communication, or English literature

Regional language writing skills (Marathi, Gujarati, or other Indian languages)

What We Offer

Competitive salary: 25,000 - 40,000 per month based on experience and skills

Opportunity to work on diverse projects across multiple industries and content formats

Creative freedom and a collaborative, idea-friendly work environment

Exposure to end-to-end campaign development from concept to execution

Learning and growth opportunities in a fast-paced agency setting

Chance to build a strong portfolio with variety of client work and campaign types

Supportive team that values fresh ideas, creative thinking, and initiative

How to Apply

Interested candidates must submit:

Updated Resume/CV with relevant experience highlighted

Writing Portfolio (mandatory) Include samples of social media captions, ad copy, video scripts, or any brand content you've created. Google Drive links, Behance, personal website/blog, or a PDF portfolio are all acceptable.

A short writing task: Write 3 Instagram caption options (different tones) for a luxury real estate project launch in Mumbai. Include relevant hashtags.

Applications without writing samples will not be considered.

We're looking for someone who doesn't just writebut understands how words can make people feel, think, and act. If you're that person, let's talk.