Role Overview
We are looking for a content-driven individual with a strong literature or writing background, capable of crafting impactful, engaging, and meaningful narratives.
This role involves creating content that not only engages but also aligns with SEO and business objectives, ensuring that content contributes to both brand positioning and ROI.
Key Responsibilities
- Create:
- LinkedIn posts (CXO-level thought leadership)
- Blogs (SEO-focused)
- Website content
- PR articles and syndication content
- Develop strong storytelling across brands
- Align content with SEO strategies and campaign goals
- Support messaging for campaigns, events, and branding initiatives
Expectations
- Strong command over English and storytelling
- Background in literature, journalism, or content writing
- Ability to create engaging, punchy, and insightful content
- Understanding of SEO-driven writing
KPIs
- Content engagement across platforms
- SEO performance (traffic and rankings)
- Quality and originality of content
- Consistency in content output
