Content Writer Insurance, Health & Wellness (34 Years Experience)
Summary: We're looking for a talented and detail-oriented Content Writer with strong experience in insurance-focused content and D2C health & wellness communication. If you understand the nuances of insurance products, can simplify complex topics, and can create compelling consumer-first content; this role is for you.
Key Responsibilities
- Create clear, accurate, and engaging content for insurance products (GMC, Fire, Marine, Workmen Compensation, SME packages, etc.).
- Write product explainers, brochures, website pages, FAQs, claim-process guides, policy comparison content, endorsement notes, etc.
- Work closely with product, underwriting, and sales teams to ensure content accuracy and compliance.
- Develop B2B content for corporate decision-makers and SMEs.
- Draft D2C-focused communication for wellness campaigns, preventive care programs, seasonal health initiatives, and awareness drives.
- Create campaign messaging for social media, in-app notifications, emailers, landing pages, and digital ads.
- Build storytelling-driven content for lifestyle and healthcare engagement.
Required Qualifications & Experience
- 34 years of professional content writing experience.
- Prior experience writing insurance-related content (life, general, or health insurance).
- Ability to write both B2B (corporate, enterprise, SME) and D2C consumer-facing content.
- Strong understanding of insurance terms, compliance-related communication, and product documentation.
- Excellent command of English with strong grammar, structure, and clarity.
- Experience writing for digital platformswebsite, social media, emailers, blogs, landing pages.
- Understanding of healthcare, preventive care, wellness, or lifestyle content is a strong plus.
- Ability to work in fast-paced environments with tight deadlines.
- Graduation in English, Journalism, Mass Communication, Marketing, or related fields (preferred, not mandatory).
