Content Writer

Job Title: Content Writer

Location: Vanagaram, Chennai

Employment Type: Full-time

Responsibilities

Conduct in-depth research on industry-related topics to develop original content.

Create compelling headlines and body copy that will capture the audience's attention.

Research and write original SEO-ready content for the company website, blogs, articles,

publications, info-graphics, online communication, and content assets, including case

studies, emails, newsletters, social media, etc.

Analyze, plan, create and write engaging and informative content for the target

audience.

Create and develop business collateral such as news stories, articles, blogs, brochures,

presentations, etc., as outlined by the Senior Content Writer or Editor.

Ability to write and handle content for E-commerce on various web platforms, add and

continuously update existing content, source images, and write image descriptions.

Collaborate with other departments to create innovative and creative content.

Understand the target audience.

Create response templates on a wide range of process topics.

Repurpose and optimize existing content for digital channels.

Identify customers needs and recommend fresh content to address gaps in the

company's current content.

The ability to work in a fast-paced environment.

Adapt to the company's style of writing and editing.

Qualifications:

Bachelor's degree in English, Journalism or related field

1 to 5 years of demonstrated experience in writing/editing/publishing web-specific

corporate content, preferably for a B2B service company

Excellent writing skills, as well as the ability to communicate and collaborate effectively

Proven work experience as a content writer, copywriter or similar role

Portfolio of published articles

Experience doing research using multiple sources

Familiarity with web publications

Excellent writing and editing skills

Hands-on experience with Content Management Systems

Ability to meet deadlines

Proficient in all Microsoft Office applications

The ability to handle multiple projects concurrently

Effective communication skills