Content Writer Executive

Company Overview

BigImpex enables organisations to strengthen their brand presence through thoughtfully developed gifting and promotional solutions. By combining deep industry expertise with a strong focus on product innovation, the company helps businesses select products that are not only visually appealing but also functional, relevant, and effective in reinforcing brand visibility and engagement. With access to an extensive product ecosystem and over two decades of experience working with leading organisations, BigImpex transforms corporate gifting into a purposeful brand-building tool that supports marketing initiatives, strengthens relationships, and leaves a lasting impression.

Role Overview:

Create and manage compelling content across digital and marketing channels, including website, social media, and campaigns. The role focuses on delivering clear, engaging, and SEO-optimised content, maintaining consistent brand messaging, and collaborating with design teams to support marketing initiatives and strengthen brand positioning.

Role & Responsibilities:

Write and optimise website content, including category pages, industry pages, product descriptions, and landing pages.

Develop content for online marketplaces and product listing platforms, ensuring clear product value, specifications, and brand positioning.

Create engaging copy for social media posts, especially LinkedIn and Instagram.

Write emailers, campaign messages, and marketing communication for product launches, seasonal campaigns, and promotions.

Develop branding and marketing collaterals, including brochures, catalogues, pitch decks, and sales presentations.

Work closely with designers and video editors to produce high-quality visual content.

Ensure consistent tone of voice and brand messaging across all communication channels.

Assist in creating case studies, project highlights, and industry insights to strengthen credibility with corporate clients.

Conduct basic SEO research and keyword optimisation for website and blog content.

Qualifications:

• Bachelor's degree in Marketing, Communications, English, or a related field
• 13 years of experience in content writing, copywriting, or digital marketing
• Strong writing, editing, and proofreading skills
• Basic understanding of SEO and keyword optimisation
• Familiarity with social media platforms like LinkedIn and Instagram
• Ability to work collaboratively with designers and marketing teams
• Good attention to detail and time management skills
• Can contact: Mobile +91 8657029926, Web: www.bigimpex.com, [Confidential Information]; [HIDDEN TEXT];