Content Writer ( D2C brand FMCG)

Company Description

UrbanGabru is a brand dedicated to redefining men's fashion and grooming in India, creating a space for men to feel confident, stylish, and well-groomed without judgment. Our mission is to build a strong community of fashion-conscious, self-assured urban men who embrace their style and take pride in their lifestyle choices. With a focus on men's lifestyle and grooming, we aim to provide top-quality products and resources that empower men to present their best selves. UrbanGabru represents a bold and modern approach to men's fashion, making it accessible to everyone.

Role Description

This is a full-time on-site role for a Content Writer based in Pune City. The Content Writer will be responsible for developing engaging and high-quality content aligned with the brand's voice and ethos. Daily tasks include writing and editing web content, creating content strategies, conducting research, ensuring accuracy through proofreading, and collaborating with the marketing team to deliver impactful messaging. The role will focus on crafting original, creative, and customer-centric content to support UrbanGabru's mission.

Qualifications

• Proficiency in Web Content Writing, Writing, and Proofreading
• Ability to develop effective Content Strategies tailored to the brand
• Strong Research skills to create authentic and well-informed content
• Excellent communication skills with attention to detail and creativity
• Prior experience in fashion, grooming, or FMCG-related fields is a plus
• Understanding of brand storytelling and audience engagement
• Bachelor's degree in Communications, Journalism, English, or a related discipline