About Us
BYLD Group is committed to making a difference to people and their organizations through its decades of excellence in business solutions, diverse corporate exposure, and skilled workforce. Our clients across various industries believe us in managing, developing, and aligning their corporate needs with their organizational goals and objectives.
Founded in the year 1998, BYLD is the largest group in the South Asian region, offering technology-enabled HR and business productivity solutions. We have served 5,00,000+ individuals, worked with more than 50% of the Fortune 500 and over 60% of the Business World top 1000 companies.
Please read about us – www.byldgroup.com
Designation - Content Writer
Experience - 1-2 years
Location - Gurgaon, Haryana
Role Overview
BYLD Group works with some of India's leading organisations on leadership development, behavioural training, and workforce transformation
We are looking for a B2B Content Writer who can take a well-constructed brief and turn it into content that is sharp, structured, and genuinely useful to a senior HR or business leader. This is an execution-first role, you will work closely with the marketing team, write across formats, and build a strong body of work in a rich and intellectually engaging content space.
Key Responsibilities
- Write long-form B2B content, blogs, thought leadership articles, and service/landing pages, across our brands.
- Develop content from clear briefs provided by the marketing team, including keyword targets, outline direction, and audience context
- Apply SEO best practices: natural keyword integration, logical heading structure (H1–H3), and readability optimisation
- Write LinkedIn-native content, posts and article snippets, for a professional, senior audience
- Proofread and self-edit rigorously before submission; consistency and accuracy are non-negotiable
- Manage 2–4 content pieces per week across concurrent briefs without missing deadlines
Key Requirements (Must-Have)
- 1–2 years of B2B content writing experience
- Proven long-form writing ability (1000–2500+ words), blogs, website copy, or whitepapers
- Working knowledge of SEO content fundamentals, keyword usage, structure, readability
- Excellent written English with strong editing instincts
- Ability to simplify complex business or HR concepts for a professional audience
Good to Have
- Prior experience writing in L&D, HR, consulting, or training verticals
- Comfort writing for LinkedIn and professional B2B audiences
- Basic familiarity with CMS tools like WordPress
- Portfolio that includes both short-form and long-form samples
What Success Looks Like
- Day 1–30: Understand our brands, tone of voice, and audience personas. Deliver your first 2–3 pieces with feedback cycles.
- Day 31–60: Hit weekly output targets independently. Content requires minimal revision before publishing.
- Day 61–90: Begin contributing brief-level inputs, headline variants, topic ideas, and structure suggestions, beyond pure execution.
