Content Strategist

About us

TukTuki is an emerging Microdrama OTT platform focused on delivering high-impact, short-form storytelling designed for today's fast-scrolling audience. We aim to create addictive, emotionally engaging, and binge-worthy micro-content that resonates with diverse audiences.

Role Overview

We are looking for a sharp, trend-savvy Content Strategist who understands what sells in the microdrama space. The ideal candidate has a strong instinct for storytelling, audience preferences, and platform-driven content performance. You will play a key role in conceptualizing, shaping, and refining content that drives engagement, retention, and virality. 

Key Responsibilities

• Develop and refine content ideas tailored for microdrama formats (short episodes, high hooks, cliffhangers).

• Identify trends, themes, and storytelling formats that resonate with target audiences.

• Collaborate with writers, directors, and production teams to shape compelling narratives.

• Evaluate scripts and concepts with a strong commercial lens—what works vs. what doesn't.

• Ensure content aligns with platform positioning, audience preferences, and growth goals.

• Analyze content performance metrics and translate insights into actionable creative strategies.

• Stay updated on emerging trends across OTT, social media, and short-form video platforms.

• Guide tone, pacing, and storytelling structure to maximize viewer retention and bingeability. 

Required Skills & Qualifications

• Proven experience in content strategy, script development, or creative production (OTT, TV, digital, or short-form platforms).

• Strong understanding of audience psychology and content consumption behavior.

• Demonstrated ability to identify high-performing content trends.

• Excellent storytelling and narrative development skills.

• Analytical mindset with the ability to interpret performance data. • Strong collaboration and communication skills.

Preferred Qualifications

• Experience working with short-form or micro-content platforms.

• Background in screenwriting, media, or creative direction.

• Familiarity with regional and global content trends.

• Ability to balance creativity with commercial viability.

What We're Looking For

• Someone who instinctively knows what will hook an audience in the first few seconds.

• A creative thinker with a strong business sense of content performance.

• Passion for storytelling and a deep understanding of digital-first audiences. 

Why Join TukTuki

• Opportunity to shape the future of microdrama storytelling.

• Work in a fast-paced, creative, and experimental environment.

• Be at the forefront of next-generation OTT content innovation. 

To Apply: Please share your portfolio, sample work, or any content you've developed that demonstrates your understanding of high-performing storytelling at [Confidential Information]