Content Strategist

About the Role

Stroffe is looking for a Content Strategist who can take ownership of content from idea to final publish-ready asset.

This is a hands-on role that sits across content strategy, scripting, shoot planning, and post-production coordination. You'll work closely with creators, editors, and the internal team to make sure every piece of content is planned well, shot efficiently, and edited to the right standard.

Key ResponsibilitiesContent Planning & Strategy

• Plan content calendars and identify concepts for upcoming shoots.
• Turn broad content ideas into clear, executable formats.
• Research relevant topics, trends, hooks, and references.
• Maintain a pipeline of content so shoots are planned in advance.

Script & Copywriting

• Write scripts for short-form videos, reels, and other social content.
• Develop strong hooks, storylines, talking points, and CTAs.
• Write captions and supporting social copy.
• Adapt scripts based on the creator/client's voice and positioning.

Shoot Planning

• Plan shoots end-to-end, including:
• Content to be recorded
• Shot lists
• References
• Scripts/talking points
• Locations/props where required
• Ensure everything required for the shoot is prepared beforehand.
• Be available and present on shoot days to help execute the content plan.
• Guide the shoot to ensure all required footage and variations are captured.

Editing & Post-Production Coordination

• Coordinate closely with video editors to take footage from raw files to the final edit.
• Provide editors with clear briefs, references, timestamps, and creative direction.
• Review drafts and share structured feedback.
• Ensure revisions are completed correctly and on time.
• Take responsibility for the final quality of the content rather than simply passing footage to the editor.

What We're Looking For

• Strong understanding of Instagram, Reels, short-form video, and creator-led content.
• Excellent writing skills, particularly for hooks, scripts, and captions.
• Ability to visualise how an idea will translate into a video.
• Strong attention to detail when reviewing edits.
• Comfortable coordinating with multiple editors and stakeholders.
• Highly organised and able to manage multiple pieces of content simultaneously.
• Comfortable working on-location and being actively involved during shoots.
• Ability to take ownership without requiring constant follow-ups.

Ideal Candidate

You'll be a great fit if you are someone who can look at a content idea and independently think:

What's the hook What's the story How should we shoot it What footage do we need And how should the final edit look

We're looking for someone who wants to own the content process, not just one small part of it.