Content Strategist

About Zoca

Zoca is a fast-growing local business marketing platform that helps salons, spas, and wellness businesses attract, convert, and retain more clients through AI-powered tools. Backed by real-time data and automation, we simplify growth for beauty professionals.

Location: Koramangla Bangalore, Karnataka

We are looking for a highly creative and analytical Content Strategist to take full ownership of our social media content. In this role, you will be responsible for leading and executing our content strategy—from ideation to publication—across multiple platforms. You'll analyze trends, create high-performing content, and help automate content production workflows for efficiency and scale.

Key Responsibilities

• Own the end-to-end content creation process for social media (Instagram, Facebook, TikTok, etc.)
• Develop and implement monthly content calendars aligned with brand goals and campaigns
• Conduct daily trend research and competitor analysis to identify content opportunities
• Write engaging copy, captions, and hooks tailored to each platform and audience
• Collaborate with designers and editors (if any) or use tools to create visual and video content
• Post content consistently and monitor performance metrics
• Work with automation tools (like Canva, ChatGPT, Notion, etc.) to streamline content creation and publishing
• Suggest improvements and new formats to improve reach and engagement
• Stay updated with platform algorithm changes and best practices
  
  

Requirements

• Proven experience as a content strategist, social media manager, or similar role
• Strong grasp of social media platforms, trends, and algorithms
• Excellent written communication and storytelling skills
• Ability to work independently and take full ownership of content planning and publishing
• Experience with automation tools and AI content tools is a plus
• Basic graphic/video editing skills (Canva, CapCut, or similar) is cherry on the cake
• Analytical mindset and ability to interpret data to inform content strategy
  
  

Nice To Have

• Experience in the beauty, wellness, or lifestyle industry
• Understanding of SEO for social media
• Experience with scheduling and analytics tools (Meta Business Suite, ManyChat etc.)
  
  

Why Join Zoca

• Work with a global customer base, primarily in North America.
• Strategic, high-ownership role that directly impacts client success and growth.
• Opportunity to collaborate with product, tech, and marketing teams.
• Be part of a fast-paced, early-stage startup shaping the future of local business marketing
• A culture that values initiative, customer obsession, and continuous learning
  
  

Skills: graphic design,stakeholder management,social media,canva,video editing,content strategy,social media management,trend research,data analysis,copywriting,automation tools,calendar planning,seo