About Zoca

Zoca is a fast-growing local business marketing platform that helps salons, spas, and wellness businesses attract, convert, and retain more clients through AI-powered tools. Backed by real-time data and automation, we simplify growth for beauty professionals.

Location: Koramangla Bangalore, Karnataka

We are looking for a highly creative and analytical Content Strategist to take full ownership of our social media content. In this role, you will be responsible for leading and executing our content strategy—from ideation to publication—across multiple platforms. You'll analyze trends, create high-performing content, and help automate content production workflows for efficiency and scale.

Key Responsibilities

Own the end-to-end content creation process for social media (Instagram, Facebook, TikTok, etc.)
Develop and implement monthly content calendars aligned with brand goals and campaigns
Conduct daily trend research and competitor analysis to identify content opportunities
Write engaging copy, captions, and hooks tailored to each platform and audience
Collaborate with designers and editors (if any) or use tools to create visual and video content
Post content consistently and monitor performance metrics
Work with automation tools (like Canva, ChatGPT, Notion, etc.) to streamline content creation and publishing
Suggest improvements and new formats to improve reach and engagement
Stay updated with platform algorithm changes and best practices

Requirements

Proven experience as a content strategist, social media manager, or similar role
Strong grasp of social media platforms, trends, and algorithms
Excellent written communication and storytelling skills
Ability to work independently and take full ownership of content planning and publishing
Experience with automation tools and AI content tools is a plus
Basic graphic/video editing skills (Canva, CapCut, or similar) is cherry on the cake
Analytical mindset and ability to interpret data to inform content strategy

Nice To Have

Experience in the beauty, wellness, or lifestyle industry
Understanding of SEO for social media
Experience with scheduling and analytics tools (Meta Business Suite, ManyChat etc.)

Why Join Zoca

Work with a global customer base, primarily in North America.
Strategic, high-ownership role that directly impacts client success and growth.
Opportunity to collaborate with product, tech, and marketing teams.
Be part of a fast-paced, early-stage startup shaping the future of local business marketing
A culture that values initiative, customer obsession, and continuous learning

Skills: graphic design,stakeholder management,social media,canva,video editing,content strategy,social media management,trend research,data analysis,copywriting,automation tools,calendar planning,seo